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Better & Better Co.

Updated Oct 27, 2026·Latest SEC filing Dec 4, 2023·Suggest an edit

About Better & Better

Better & Better is a private company based in New York, New York. It has reported $3,715,002 raised in four offerings on Form D since November 2019. Its chief executive is Vladimir Vukicevic.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Nov 30, 2023Dec 4, 2023$500,000of $1.0M target1$500KEquityRule 506(b)Form D ↗
May 1, 2023May 5, 2023$35,000of $250K target1$35,000OptionsRule 506(b)Form D ↗
Feb 4, 2022Feb 16, 2022amended Feb 16, 2022$2,085,000of $2.5M target12$173KEquityRule 506(b)Form D/A ↗1 earlier filing
Oct 31, 2019Nov 5, 2019$1,095,002of $1.2M target25$43,800EquityRule 506(b)Form D ↗
Total, four offerings$3,715,002

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Better & Better's Form D filed Dec 4, 2023.

VV
Vladimir Vukicevic
Chief Executive Officer and director
TB
JH
Jerry Hu
Executive officer and director
MC
Mary Costa
Executive officer

Sources

  1. SECBetter & Better Co. Form D, filed Feb 16, 2022
  2. SECBetter & Better Co. filing history