Home›Companies›BetterUP

BetterUP, Inc.

Updated Oct 29, 2026·Latest SEC filing Oct 7, 2024·Suggest an edit

About BetterUP

BetterUP is a private company based in Austin, Texas. It has reported $485,749,956 raised in two offerings on Form D since February 2021. Its chief executive is Alexi Robichaux.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Sep 24, 2021Oct 8, 2021$338,999,960of $339.9M target15$22.5MEquityRule 506(b)Form D ↗
Feb 12, 2021Feb 26, 2021$146,749,996of $146.9M target10$14.6MEquityRule 506(b)Form D ↗
Total, two offerings$485,749,956

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on BetterUP's Form D filed Oct 8, 2021.

DP
Doug Pepper
Director
EM
Emily Melton
Director
AR
Alexi Robichaux
Chief Executive Officer and director
WK
Will Kohler
Director
DH
EM
Eduardo Medina
Executive officer and director

Earlier filings also listed Kevin Rubin (executive officer, last listed Oct 2024) and Vinh Le (executive officer, last listed Mar 2024).

Sources

  1. SECBetterUP, Inc. filing history