About Bracely
Bracely serves homeowners with insurance designed to prevent property damage before it happens. It analyzes each home, recommends protective work and helps arrange that work. The service covers new construction and existing homes. Bracely links safer property features and continuous monitoring to insurance pricing.
Bracely's address is in Pacific Palisades, California. Leon Mirochnik is its president, executive officer and director. Matthew Lent is also an executive officer and director.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Apr 9, 2026 | Oct 20, 2026 | $700,000fully sold | 24 | $29,167 | Options, Securities on exercise, Simple Agreements for Future Equity (SAFEs)Rule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Bracely
Bracely is developing homeowners insurance around preventing damage before claims occur. Its model aims to turn protective property work into fewer losses and more tailored pricing. Bracely expects lower losses to create a pricing advantage and generate richer data.
The problem it targets
In Bracely's view, conventional insurers wait until after a loss to respond. Claims can lead to higher premiums while homeowners remain exposed to future damage. It also sees ZIP-code averages as too broad because they overlook individual protective features.
What the product does
For existing homes, Bracely can recommend roof upgrades and ember-resistant vents, then offer contractor and financing connections. Water shutoffs, leak sensors and security systems provide alerts and prevention advice. New construction can receive resilience certification designed to go beyond minimum code. Bracely collects construction details, home size, year built and roof type to assess risk and set prices. Artificial intelligence helps reduce paperwork for quotes and claims. Amazon Web Services handles hosting, storage and transactional email, while Google Places provides address autocomplete. Data moves through encrypted connections, and access is limited to authorized staff.
Progress so far
Bracely is accepting early-access requests. The signup form asks for a property address to help prioritize launch plans. It seeks interest from homeowners, contractors and insurance brokers, along with builders, real estate professionals and other partners.
We wrote this summary from public statements by Bracely and its investors. It is not investment advice.
Bracely in the News
Leadership Team
Executive officers and directors listed on Bracely's Form D filed Oct 20, 2026.