About Scoops
Eat Scoops makes a peanut-based protein powder sold under the brand Scoops. The powder uses a peanut protein isolate that gives up to 27 grams of plant protein per serving, along with 5 grams of fiber and no added sugar. It comes in Original and Chocolate flavors, plus a variety pack of both. People can mix it into shakes, oatmeal, yogurt, smoothies, pancakes, or use it as a spread or sauce base.
Eat Scoops is based in Lafayette, Colorado. The company was founded by Elizabeth Lane, who spent more than a decade building food and beverage brands before starting her own. Scoops is sold in more than 1,600 Target stores nationwide, after the company pitched 250 stores and was offered over 1,000. The product is checked against European limits on contaminants, with checks for heavy metals including lead, cadmium, arsenic and mercury.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Nov 4, 2026 | $1,705,680of $1.8M target | 6 | $284K | Equity, Securities on exerciseRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Scoops
Eat Scoops sells a peanut-based protein powder it brands as Scoops, aimed at people who already eat peanut butter. Elizabeth Lane founded the company after meeting a peanut supplier who had developed a peanut protein isolate. Launching next to peanut butter on the shelf, rather than in the protein aisle, was a deliberate choice. Eat Scoops is based in Lafayette, Colorado.
The problem it targets
Eat Scoops's case is that protein powder often tastes artificial and requires a new habit, such as mixing a shake. Peanut butter already sits in most American kitchens, appearing in 90 percent of pantries for generations, yet it was never built to deliver real protein.
What the product does
Scoops is built on a peanut protein isolate, a concentrate that is about 80 percent protein. Elizabeth Lane first learned about it from a peanut supplier while researching the category. The powder can be shaken into a protein shake, stirred into oatmeal or yogurt, or blended into a smoothie. It can also be baked into pancakes or muffins, mixed with water to make a spread, or turned into a sauce or dressing. Eat Scoops frames this range of uses as the alternative to buying another protein powder that just sits in a shaker cup.
Progress so far
Eat Scoops pitched 250 Target stores for shelf space and was offered more than 1,000. The product is now sold in more than 1,600 Target stores, placed next to jars of peanut butter rather than in the protein-powder aisle.
We wrote this summary from public statements by Scoops and its investors. It is not investment advice.
Scoops in the News
Leadership Team
Executive officers and directors listed on Scoops's Form D filed Nov 4, 2026.
