About Emerald Intel
Emerald Intelligence, Inc., which goes by Emerald Intel, sells a software platform with data on the cannabis and hemp industry. It covers licensed operators, ancillary businesses and consumer brands in the United States and Canada. Clients use the data for go-to-market strategy, compliance work and account targeting. Behind it is a research process that combines public and proprietary data with AI and a team of researchers.
The company is based in Bethesda, Maryland. John Stanfill is co-founder and chief executive officer. Jenny Kitchen is co-founder and CCO, and Jon Coleman is co-founder and COO. Ed Keating is chief economist. Its data covers over 51,000 companies and more than 200,000 decision-makers. On October 23, 2025, it acquired Cannabiz Media, a provider of cannabis license data.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Nov 22, 2024 | Feb 25, 2025amended Oct 23, 2026 | $3,300,000of $5.0M target | 10 | $330K | Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D/A ↗2 earlier filings |
| Apr 4, 2023 | Apr 13, 2023 | $0target not set | 1 | $0 | Equity, Incentive UnitsRule 506(b) | Form D ↗ |
| Apr 4, 2023 | Apr 13, 2023 | $1,000,000of $1.5M target | 1 | $1.0M | Debt, Securities on exerciseRule 506(b) | Form D ↗ |
| Total, three offerings | $4,300,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Emerald Intel
Emerald Intelligence sells data on cannabis and hemp businesses to sales, marketing and finance teams. Its team moved into cannabis from information services. The company bought Cannabiz Media on October 23, 2025. It added market-level dashboards in February 2026.
The problem it targets
Emerald Intel's view is that cannabis industry information is scattered, inaccurate and disorganized. It argues that tools available today fall short of what other industries expect. Chief economist Ed Keating says normalized, unified industry data is hard to compile and maintain. In his view, a market-wide picture is nearly impossible to get without it.
What the product does
Clients get a platform built on the Emerald Intelligence Research System. This research process combines public and proprietary data with AI and a team of researchers. The platform also comes with a Chrome extension and integrations. Embedded Analytics turns the data into interactive dashboards for market research, strategic planning and executive decisions. Clients also use the data for go-to-market strategy, compliance workflows and account targeting.
Progress so far
Emerald Intel acquired Cannabiz Media on October 23, 2025. The deal joined Emerald's license, compliance and sales data with Cannabiz Media's platform for tracking licensed cannabis businesses and key decision-makers. Ed Keating, a Cannabiz Media co-founder, is now Emerald Intel's chief economist. The company launched Embedded Analytics on February 26, 2026, and plans more dashboards in 2026. Its data covers over 51,000 companies and more than 200,000 decision-makers.
We wrote this summary from public statements by Emerald Intel and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Emerald Intel's Form D filed Oct 23, 2026.
Sources
- SECEmerald Intelligence, Inc. Form D/A, filed Oct 10, 2025
- SECEmerald Intelligence, Inc. Form D, filed Feb 25, 2025
- SECEmerald Intelligence, Inc. filing history
- CompanyAbout Emerald Intel
- PressEmerald Intel Launches Embedded Analytics (February 26, 2026)
- CompanyEmerald Intel Acquires Cannabiz Media (October 23, 2025)