About EV Life
EV Life gives automakers and car dealers digital tools that explain the financial case for buying an electric vehicle. Shoppers get a personal savings estimate while browsing a seller’s retail site. It is expanding to more retailers and lenders.
Founded in 2020, EV Life gives Sacramento as its mailing address. Customers include Hyundai, Genesis, and Nissan. Mercedes-Benz is another customer. Kevin Favro is founder, co-chief executive, and head of product. Peter Glenn is founder, co-chief executive, and head of marketing.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Sep 20, 2023 | Nov 13, 2026 | $7,000,000of $8.0M target | 1 | $7.0M | Securities on exerciseRule 506(b) | Form D ↗ |
| Dec 1, 2022 | Jan 3, 2023 | $1,300,000target not set | 16 | $81,250 | S.A.F.E (simple agreement for future equity)Rule 506(b) | Form D ↗ |
| Total, two offerings | $8,300,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Who Invested in EV Life
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| Announced | Round | Amount | Lead | Other investors | On the Form D | Source |
|---|---|---|---|---|---|---|
| — | Investor backing | Undisclosed | — | Trisolaris, Growth Factory Ventures, Gaingels, Ritmo Ventures, Mana Ventures, and private angel investors | [2] |
Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
Why Investors Backed EV Life
EV Life identifies sticker price as the main barrier to choosing an electric vehicle. Its founders argue that personal savings are hard to discover through general search or AI tools. Commercial traction supports that bet: the prototype now powers incentive experiences for major automakers. [2]
Origin and Team
Kevin Favro and Peter Glenn founded EV Life in 2020 after building a prototype that calculated car buyers’ available rebates and incentives. The company traces its start to winning Techstars Startup Weekend Folsom. LA Cleantech Incubator provided mentoring, while a California Energy Commission CalSEED grant supplied some funding. [2][1]
Product and Technology
The incentives engine covers more than 500 programs in all 50 states. Those programs include federal and state offers. Utility and local offers are included too. It uses a shopper’s ZIP code and household details. Income and vehicle choice also affect the result. The output covers vehicle and charger rebates plus fuel savings. It also estimates maintenance savings and emissions reductions. [1]
Customers can add the software without code or connect it directly to their systems. A connector that links the incentives database to AI chatbots uses Model Context Protocol. It lets chatbots give live answers during conversations. The database is continuously updated. EV Life reports a 23% conversion lift on top-level automaker sites. Its custom calculators have operated on such retail sites for five years. [1]
We wrote this summary from public statements by EV Life and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on EV Life's Form D filed Nov 13, 2026.
Sources
- CompanyEV Life home · linked above ↑
- CompanyEV Life About Us
- CompanyEV Life Terms of Use
- SECEV Life Form D, filed 2026-11-13 · linked above ↑
- SECEV Life Form D, filed 2023-01-03 · linked above ↑
- SECEV Life, Inc. filing history