About Eye Level Mobile
Eye Level Mobile makes the Customer Magnet, a removable digital advertising topper that mounts on a compatible pickup truck. It is built for local businesses that drive to their customers, such as roofers, HVAC companies, real estate professionals and auto services. A buyer can choose a rear display, two side displays, or all three. The screens can show phone numbers, QR codes, offers and before-and-after photos, and the message can change at any time.
For businesses that do not want to own a unit, the company also runs mobile digital advertising in the Knoxville, Tennessee area. Its routes cover traffic corridors, shopping districts, neighborhoods, job-site areas and entertainment zones. Knoxville is where the company currently operates. Lloyd Johnson is chief executive officer.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Dec 17, 2025 | Jan 14, 2026amended Oct 28, 2026 | $200,000of $400K target | 2 | $100K | EquityRule 504 | Form D/A ↗1 earlier filing |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Eye Level Mobile
Eye Level Mobile sells the Customer Magnet, a removable digital advertising topper for pickup trucks. Local businesses such as roofers and HVAC companies buy it so their own trucks carry their advertising. The company also sells mobile digital advertising in Knoxville to firms that prefer not to own a unit.
The problem it targets
Eye Level Mobile's case is that a billboard fixes an ad in one location, costs rent every month and reaches the same audience corridor. In its view, the ad stops working when the payments stop. Its pitch is that customers move around, so a business's advertising should move with it.
What the product does
Setup has four steps. An owner mounts the unit on a compatible pickup truck, connects a power system, loads the branded message and drives. The display content can change without replacing the physical structure. Because the topper is removable, an owner can take it off and move it to another compatible truck. The buyer owns the platform, and there is no billboard rent.
Progress so far
The company describes itself as prepared to expand nationally. Knoxville is the launch model, and a connected network is the next step. The home page lists roofing, HVAC, plumbing, electrical, real estate and auto services as the industries the product is built for.
We wrote this summary from public statements by Eye Level Mobile and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Eye Level Mobile's Form D filed Oct 28, 2026.