About FitOn
FitOn is a private company based in West Hollywood, California. It has reported $109,491,914 raised in six offerings on Form D since December 2018. Its chief executive is Lindsay Cook.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jan 30, 2025 | Feb 13, 2025 | $48,653,110of $63.6M target | 4 | $12.1M | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Feb 28, 2024 | Mar 19, 2024 | $3,500,000fully sold | 3 | $1.1M | Debt, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Feb 11, 2022 | Mar 1, 2022amended Dec 12, 2022 | $20,641,878of $29.1M target | 19 | $1.0M | Equity, Options, Securities on exerciseRule 506(b) | Form D/A ↗1 earlier filing |
| Aug 6, 2021 | Aug 23, 2021amended Mar 1, 2022 | $25,089,262fully sold | 25 | $1.0M | Equity, Securities on exerciseRule 506(b) | Form D/A ↗1 earlier filing |
| Jan 16, 2020 | Jan 31, 2020 | $6,957,665of $6.9M target | 13 | $535K | EquityRule 506(b) | Form D ↗ |
| Nov 21, 2018 | Dec 17, 2018 | $4,649,999of $4.6M target | 15 | $309K | EquityRule 506(b) | Form D ↗ |
| Total, six offerings | $109,491,914 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Leadership Team
Executive officers and directors listed on FitOn's Form D filed Feb 13, 2025.
LC
Lindsay Cook
Chief Executive Officer and director
RC
Russell Cook
Executive officer and director
EI
YP
Yash Patel
Director
BC
Brett Carlson
Director
DG
Deb Gage
Director
DS
David Schaller
Director
Earlier filings also listed Garrett Marsilo (director, last listed Mar 2024).