Home›Companies›Enterprise Software›Tracer

Focus IP, Inc.

Brand protection software and services for businesses.

Updated Nov 10, 2026·Latest SEC filing Mar 17, 2026·Suggest an edit

About Tracer

Tracer is a private company based in Boise, Idaho. It has reported $35,038,850 raised in nine offerings on Form D since November 2013. Its chief executive is Faisal Shah.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Mar 11, 2026Mar 17, 2026$1,763,287of $1.8M target28$62,975Debt, Options, Securities on exerciseRule 506(b)Form D ↗
Nov 29, 2023Dec 11, 2023amended Apr 16, 2024$6,899,996fully sold17$405KEquity, Preferred stock and the common stock issuable upon conversion thereof.Rule 506(b)Form D/A ↗1 earlier filing
Aug 17, 2020Aug 27, 2020$12,206,005fully sold16$762KEquityRule 506(b)Form D ↗
Dec 21, 2018Jan 4, 2019$8,124,562of $11.9M target14$580KEquity, Series B preferred stock and the common stock issuable upon conversion thereof.Rule 506(b)Form D ↗
Dec 30, 2016Jan 11, 2017$3,740,000of $5.5M target2$1.8MEquity, Series A-1 preferred stock and the common stock issuable upon conversion thereof.Rule 506(b)Form D ↗
Apr 15, 2015Apr 28, 2015$1,705,000of $2.0M target15$113KEquity, Series A preferred stock and the common stock issuable upon conversion thereof.Rule 506(b)Form D ↗
Apr 1, 2014Apr 3, 2014$200,000fully sold1$200KEquityRule 506(b)Form D ↗
Nov 7, 2013Nov 13, 2013$200,000fully sold1$200KEquityRule 506(b)Form D ↗
Nov 6, 2013Nov 12, 2013$200,000fully sold1$200KDebtRule 506(b)Form D ↗
Total, nine offerings$35,038,850

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Tracer's Form D filed Mar 17, 2026.

NE
AB
Adam Busch
Executive officer
HS
Howard Smith
Director
FS
Faisal Shah
Chief Executive Officer and director

Earlier filings also listed Terrence Wise (executive officer, last listed Apr 2024), Rick Farnell (chief executive officer and director, last listed Apr 2024), Mark Anderson (director, last listed Jan 2019) and John Rubocki (chief financial officer, last listed Jan 2019).

Sources

  1. SECFocus IP, Inc. Form D, filed Dec 11, 2023
  2. SECFocus IP, Inc. filing history