About Gin & Luck
Gin & Luck creates cocktail-focused bars and hospitality experiences for guests. Its portfolio includes the Death & Co cocktail brand.
David Kaplan is CEO. The business formed in 2018 when Kaplan and three partners combined Death & Company with Proprietors LLC. Gin & Luck Inc. was organized in Delaware on October 8, 2020.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jan 28, 2026 | Oct 15, 2026amended Oct 20, 2026 | $1,987,547of $4.0M target | 40 | $49,689 | SAFERule 506(b) | Form D/A ↗1 earlier filing |
| Apr 19, 2024 | Jun 11, 2024 | $229,225of $2.0M target | 24 | $9,551 | EquityRule 506(b) | Form D ↗ |
| Jul 23, 2022 | Aug 2, 2022 | $151,722of $1.0M target | 2 | $75,861 | EquityRule 506(b) | Form D ↗ |
| Total, three offerings | $2,368,494 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Gin & Luck
Gin & Luck sells cocktail-led hospitality experiences. Gin & Luck's case is that Death & Co can anchor a broader group. Its strategy extends bar operations into hotels and other projects.
What the product does
The group is expanding beyond bars into hotels. Fashioned is built by the Death & Co and Gin & Luck team. Its materials cite three books and a training system refined across ten bars.
Progress so far
The investment offer prices shares at $2.13 and uses a $58.5 million pre-money valuation. One securities offer covered up to 6,598,482 Series B preferred shares. Gin & Luck frames returns around company growth rather than short-term dividends.
We wrote this summary from public statements by Gin & Luck and its investors. It is not investment advice.
Gin & Luck in the News
Leadership Team
Executive officers and directors listed on Gin & Luck's Form D filed Oct 20, 2026.
Earlier filings also listed Devon Tarby (executive officer, director and promoter, last listed Aug 2022).