About Heartland
Heartland is a private company based in Murfreesboro, Tennessee. It has reported $57,645,458 raised in six offerings on Form D since April 2017. Its chief executive is Mauricio Vargas.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Sep 1, 2026 | Sep 15, 2026 | $1,500,000of $3.0M target | 3 | $500K | EquityRule 506(b) | Form D ↗ |
| Sep 18, 2025 | Sep 26, 2025 | $7,145,459of $11.0M target | 28 | $255K | Equity, OptionsRule 506(b) | Form D ↗ |
| Feb 16, 2022 | Feb 28, 2022 | $44,999,999fully sold | 1 | $44.9M | EquityRule 506(b) | Form D ↗ |
| Jan 15, 2019 | Jan 17, 2019 | $1,000,000of $2.0M target | 19 | $52,632 | EquityRule 506(b) | Form D ↗ |
| Dec 14, 2017 | Dec 21, 2017amended Jan 18, 2018 | $1,000,000of $3.6M target | 13 | $76,923 | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| Apr 12, 2017 | Apr 27, 2017 | $2,000,000of $5.5M target | 1 | $2.0M | EquityRule 506(b) | Form D ↗ |
| Total, six offerings | $57,645,458 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Leadership Team
Executive officers and directors listed on Heartland's Form D filed Sep 15, 2026.
Earlier filings also listed Zeina El-Azzi (director, last listed Sep 2025), Wendy Rollstin (executive officer, last listed Sep 2025), Robert Cawthorn (director, last listed Sep 2025), Joseph Izhakoff (director, last listed Sep 2025), Casey Nelson (director, last listed Sep 2025), Thomas Blumenthal (director, last listed Feb 2022), Susan Portin (executive officer, last listed Feb 2022) and Joseph Izhakhoff (director, last listed Feb 2022).