About Income Lab
Income Lab sells retirement-planning software to financial advisors. It helps them decide how much clients can spend and how withdrawals affect taxes. The system adjusts plans as markets, tax rules, and spending change, then checks each plan monthly. When circumstances move enough to matter, it alerts the advisor to discuss changes with the client.
Chief executive officer Johnny Poulsen and chief innovation officer Justin Fitzpatrick co-founded Income Lab in 2018 after careers at Jackson. The company is based in Golden, Colorado.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jul 21, 2026 | Oct 21, 2026 | $1,250,000of $2.5M target | 2 | $625K | Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D ↗ |
| Jan 28, 2025 | Feb 6, 2025amended Apr 28, 2025 | $3,792,430of $5.0M target | 26 | $145K | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| Jun 30, 2023 | Jul 11, 2023 | $550,185of $3.0M target | 6 | $91,698 | EquityRule 506(b) | Form D ↗ |
| Mar 31, 2022 | Apr 14, 2022 | $1,850,000of $3.2M target | 9 | $205K | EquityRule 506(b) | Form D ↗ |
| Dec 11, 2020 | Dec 29, 2020amended Jul 1, 2021 | $1,659,979of $1.7M target | 12 | $138K | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| May 18, 2020 | Jul 20, 2020 | $500,000fully sold | 10 | $50,000 | EquityRule 506(b) | Form D ↗ |
| Total, six offerings | $9,602,594 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Income Lab
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Sep 8, 2021 | Seed | $1.7 million | Dave Agostine, Tom Florence and Robert Pinkerton | PR Newswire announcement ↗ |
Why Investors Backed Income Lab
Income Lab sells retirement-planning software to financial advisors. It charges advisors through a monthly, per-seat subscription. The company has expanded into client-facing and AI-assisted tools.
The problem it targets
Retirement plans can become stale when markets, tax rules, or household spending change. Income Lab's founders saw a gap between retirement-income research and what advisors could deliver to clients. They wanted advisors to explain complex plans without relying on dense statistics. They also wanted retirees to understand possible outcomes rather than fear running out of money. Poulsen identified small and midsize registered investment advisors with defined investment approaches as the product's core users.
What the product does
The platform incorporates market and economic inputs, models changing spending, and supports tax-aware withdrawal planning. Its Tax Center helps advisors compare the tax effects of withdrawal strategies and cash flows from several sources. Income Lab announced Life Hub in 2022 and later offered it as a stand-alone product. The company later introduced an AI suite and AI Scribe, which turns client conversations into retirement plans.
Progress so far
Income Lab introduced a beta version in early 2020 and had fully launched by September 2021. At that point, advisors paid about $159 per month for each seat. Its latest seed financing had brought total funding to nearly $3 million. The company also formed a research council for retirement-income analysis and education. In December 2025, it announced a partnership with Cetera.
Who backs it
The named participants in the seed round were Dave Agostine, Tom Florence, and Robert Pinkerton. Agostine had been a BlackRock managing director and Cachematrix chief executive. Florence was then a Hamilton Lane managing director and had led 361 Capital. Pinkerton was Conga's chief financial officer and an Income Lab board member. Income Lab intended to use the financing for product development and marketing.
We wrote this summary from public statements by Income Lab and its investors. It is not investment advice.
Income Lab in the News
Leadership Team
Executive officers and directors listed on Income Lab's Form D filed Oct 21, 2026.
Sources
- SECIncome Laboratory, Inc. Form D, filed Feb 6, 2025
- SECIncome Laboratory, Inc. Form D, filed Dec 29, 2020
- SECIncome Laboratory, Inc. filing history
- PressIncome Lab releases on PR Newswire
- PressIncome Lab and Cetera announcement
- PressLife Hub stand-alone product announcement
- PressIncome Lab AI suite announcement
- PressIncome Lab AI Scribe announcement