About Inner Grandma
Inner Grandma is a lifestyle brand that sells clothing, craft supplies, home goods and gifts. Clothing includes sweaters, sweatshirts, tees, tanks, bottoms and sets. The craft line has fabric, notions and DIY kits. The brand speaks to people who love hobbies such as sewing, puzzles, tea and vintage recipes. Shoppers buy through its online store.
The company is based in Austin, Texas. Alice James is chief executive officer and president, and a director. The store runs on Shopify. The home page features new arrivals such as a quilted wide-leg pant, a sweater cardigan, ornaments and sewing labels.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Nov 5, 2026 | $250,000of $500K target | 4 | $62,500 | Options, Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Inner Grandma
Inner Grandma is an Austin brand that sells clothing, craft supplies and gifts tied to grandma-style hobbies. Alice James is its chief executive officer and president. The store is online and runs on Shopify. The brand speaks to shoppers who love sweaters, sewing and old recipes.
What the product does
Shoppers can browse clothing, crafts, home goods and a gift shop. Gift lists are sorted by price, with groups under $25, $50 and $100. Taking the site's Inner Grandma quiz earns 10 percent off. Orders of $150 or more come with a free tote. Domestic orders of $100 or more ship free. The store lists free exchanges and has a returns portal.
We wrote this summary from public statements by Inner Grandma and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Inner Grandma's Form D filed Nov 5, 2026.