About Juice Reel
Juice Reel is a sports bet-tracking app. Users link their sportsbook accounts, and the app imports each bet and shows their profit, return on investment and results by sport and bet type. In its marketplace, bettors sell subscriptions to their picks, backed by records verified by the sportsbooks. The app also offers odds comparison and AI-generated picks.
Juice Integration, Inc. runs the app from New York, and its founder, Ricky Gold, is CEO. Hundreds of thousands of people use Juice Reel, which syncs with more than 300 sportsbooks and other betting platforms. Since October 2026, users can also trade on ProphetX, a federally regulated prediction market, inside the app.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jul 29, 2026 | Oct 19, 2026 | $2,500,000fully sold | 17 | $147K | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Juice Reel
Investors backed Juice Reel because its users' synced betting records have become data that bettors, analysts and now a prediction market want. The app imports every bet from more than 300 sportsbooks and other venues, so it can show each bettor's real results and rank the most profitable ones. In October 2026 ProphetX, a federally regulated prediction market, built trading into the app.
The problem it targets
Bettors often spread their wagers across several sportsbooks, and people who sell their picks usually report their own records. Juice Reel imports each user's bets straight from their accounts instead. As a result, its marketplace shows verified records rather than self-reported ones.
What the product does
Users link their sportsbook accounts, and the app tracks every bet, with profit, return on investment and results by sport and bet type. Bettors with strong records can sell subscriptions to their picks, and the app also compares odds across sportsbooks. Its SharpMush score measures the gap between what winning and losing bettors are backing, SportsHandle reported.
Progress so far
Hundreds of thousands of people use Juice Reel. Its data also reaches Wall Street research. Jordan Bender, an equity analyst at Citizens, has often cited it. In February 2026 his analysis of Juice Reel data found that new prediction-market users lost more, relative to what they bet, than sportsbook customers. In October 2026 ProphetX added in-app trading on its CFTC-regulated exchange.
How the market is moving
Sports prediction markets have become a new place to bet, and Juice Reel now tracks both sides. The data has already drawn a fight: after the Citizens report, Kalshi contacted Gold and called the report "extortion" before backing off, Bloomberg reported in February 2026.
We wrote this summary from public statements by Juice Reel and its investors. It is not investment advice.
Juice Reel in the News
- Kalshi Disputes Data Showing New Users Lose Faster Than on Sportsbooks
- Kalshi Claims ‘Extortion,’ Then Recants in Feud Over User Losses
- Kalshi called a report on bettors’ losses “extortion” before backing off.
- The Juice Is Loose: Bet-Tracking App Finds Favor Among Analysts
- Juice Reel is Changing Sports Betting Under Ricky Gold and Dan Mason's Leadership
Leadership Team
Executive officers and directors listed on Juice Reel's Form D filed Oct 19, 2026.
Sources
- SECJuice Integration, Inc. filing history
- Company sitePrivacy Policy on juicereel.com (contact address of Juice Integration, Inc.)
- Company siteTerms of Use on juicereel.com (Juice Integration, Inc. and the Juice Reel name)
- Company siteHow it works on juicereel.com
- Company sitePress & News page on juicereel.com
- Press releaseProphetX partners with Juice Reel, PR Newswire, 2026-10-14
- Press releaseJuice Reel press release, PR Newswire, 2022-09-14
- PressInside Radio: former CBS Radio president Dan Mason invests and advises