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JUUL Labs, Inc.

Updated Oct 27, 2026·Latest SEC filing Nov 25, 2024·Suggest an edit

About JUUL Labs

JUUL Labs is a private company based in Washington, D.c., District of Columbia. It has reported $4,357,504,537 raised in nine offerings on Form D since May 2011. Its chief executive is K.c. Crosthwaite.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Oct 27, 2023Nov 13, 2023amended Nov 25, 2024$1,984,355,731fully sold138$14.3MEquityRule 506(b)Form D/A ↗2 earlier filings
Not yetAug 8, 2022$0target not set0—Equity, Options, Securities on exercise, Restricted stock unit convertible into common shares upon settlement.Rule 506(b)Form D ↗
Feb 3, 2020Feb 7, 2020$721,555,937fully sold20$36.0MEquity, DebtRule 506(b)Form D ↗
Aug 2, 2019Aug 19, 2019amended Aug 30, 2019$785,176,874of $800.1M target14$56.0MEquity, DebtRule 506(b)Form D/A ↗1 earlier filing
Jun 26, 2018Jul 10, 2018$650,000,000of $1.25B target10$65.0MEquityRule 506(b)Form D ↗
Dec 4, 2017Dec 19, 2017$111,500,000of $150.0M target23$4.8MConvertible NoteRule 506(b)Form D ↗
Dec 19, 2016Dec 28, 2016amended Mar 17, 2017$54,999,995fully sold34$1.6MEquityRule 506(b)Form D/A ↗1 earlier filing
Mar 24, 2015Apr 7, 2015amended Jun 4, 2015$46,685,837fully sold54$864KEquityRule 506(b)Form D/A ↗1 earlier filing
May 4, 2011May 6, 2011$3,230,163of $3.3M target5$646KEquity, Options06Form D ↗
Total, nine offerings$4,357,504,537

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on JUUL Labs's Form D filed Nov 25, 2024.

JK
Joel Klein
Director
VK
Vittal Kadapakkam
Chief Financial Officer
TM
Tyler Mace
Chief Legal Officer and Corporate Secretary
DB
David Barse
Director
PA
Paul Aronzon
Director
RV
Riaz Valani
Director
ZF
KC
K.c. Crosthwaite
Chief Executive Officer and Director

Earlier filings also listed Teresa Sebastian (director, last listed Aug 2022), Rona Ambrose (director, last listed Aug 2022), Harold Handelsman (director, last listed Aug 2022), Elaine Paik (chief financial officer, last listed Aug 2022), Adam Bowen (director, last listed Aug 2022), Saurabh Sinha (chief financial officer, last listed Feb 2020), James Monsees (chief product officer and director, last listed Feb 2020) and Gerald Masoudi (chief legal officer, last listed Feb 2020).

Sources

  1. SECJUUL Labs, Inc. Form D/A, filed May 28, 2024
  2. SECJUUL Labs, Inc. Form D, filed Nov 13, 2023
  3. SECJUUL Labs, Inc. Form D, filed Aug 19, 2019
  4. SECJUUL Labs, Inc. Form D, filed Dec 28, 2016
  5. SECJUUL Labs, Inc. Form D, filed Apr 7, 2015
  6. SECJUUL Labs, Inc. filing history