About Live Play Mobile
Live Play Mobile develops social games that combine mobile play, live video, and television-style broadcasts. Its debut title, Live Play Bingo, presents mobile social bingo as a continuous game show. Real hosts provide live entertainment around the clock. The free game runs on iOS and Android and has reached worldwide audiences. It is designed for people who want to meet, connect, and play together through real-time human interaction.
Mobile games executive Stuart Lewis-Smith and digital entertainment executive Geremie Camara founded the company. Lewis-Smith serves as chief executive officer. In August 2021, the company was headquartered in San Francisco. It operated broadcast studios in Los Angeles and London and a development office in Kiev, Ukraine. More than 25 hosts were on staff.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Nov 3, 2026 | Nov 6, 2026 | $150,000of $1.5M target | 1 | $150K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Feb 5, 2025 | Feb 19, 2025 | $800,000of $3.0M target | 5 | $160K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Sep 15, 2020 | Sep 29, 2020 | $1,425,000of $1.5M target | 15 | $95,000 | Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Oct 3, 2019 | Oct 7, 2019 | $25,000of $1.0M target | 1 | $25,000 | Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Total, four offerings | $2,400,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Live Play Mobile
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Aug 17, 2021 | Seed | $2.4 million | PR Newswire release ↗ |
Why Investors Backed Live Play Mobile
Live Play Mobile develops live-hosted games for mobile players. Its platform connects phone games to continuous broadcasts with human presenters. The format combines social play, streaming and television programming. Live Play Mobile sees room to extend it beyond bingo.
The problem it targets
Live Play Mobile targets people seeking social connection while playing on phones. Its mission is to create a positive space where millions can meet, connect and bond through games. Lewis-Smith argues that social play, streaming and television can add real human interaction to mobile games. The approach turns each session into shared entertainment with a host and other players.
What the product does
The platform pairs social games with daily content and hosted broadcasts. Lewis-Smith said it could support more first-party games and third-party live experiences for partners. Live Play Bingo launched as a free download on iOS and Android. The title was built exclusively for mobile devices, although its presentation follows a live television game show.
Progress so far
Live Play Mobile described itself as the first publisher of a 24-hour live-hosted social casino game. Players watched 43 minutes of video per day, about 50% above the average social casino game. Daily active users had grown 400% by the announcement. Revenue per daily active user was comparable with the category's top apps. Lewis-Smith viewed the early results as support for producing more games on the platform.
How the market is moving
In the 12 months through the second quarter of 2021, the mobile games market grew 22%. Social casino grew 28% as players turned to phones for entertainment during the COVID-19 pandemic. The social casino market stood at $7.7 billion, while the broader casual-games market exceeded $20 billion. A Nielsen 2021 report found U.S. consumers spent more time in smartphone and tablet apps than watching live television.
We wrote this summary from public statements by Live Play Mobile and its investors. It is not investment advice.
Live Play Mobile in the News
Leadership Team
Executive officers and directors listed on Live Play Mobile's Form D filed Nov 6, 2026.