About Cellery
Loop Data, Inc. does business as Cellery, a behavioral intelligence company for financial and other institutions. Its platform watches how applicants behave to catch bots, account takeovers and synthetic identities when they apply, and it keeps watching throughout the customer relationship.
Cellery is based in Mill Valley, California, and Atlanta, Georgia. Tom Lamar is CEO and Gary Motely is chairman. Its advisers include Michael McLaughlin, chief financial officer of Informatica and formerly of FICO, and Andrew Prozes, a TransUnion director and former CEO of LexisNexis.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 9, 2026 | Oct 21, 2026 | $3,100,000of $12.8M target | 16 | $193K | EquityRule 506(b) | Form D ↗ |
| Jun 28, 2021 | Jul 12, 2021 | $150,000of $500K target | 2 | $75,000 | Simple Agreement for Future EquityRule 506(b) | Form D ↗ |
| Total, two offerings | $3,250,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Cellery
Investors backed Cellery to catch fraud at the moment someone applies for an account or a loan. Instead of checking only who an applicant says they are, its software reads how they behave, to flag bots, account takeovers and synthetic identities. It has signed up as a fraud detection partner in LendAPI's lending marketplace, and its advisers include former finance chiefs and executives from FICO, LexisNexis and TransUnion.
The problem it targets
"Fraud costs institutions billions annually," Cellery's home page says, and traditional detection methods struggle with sophisticated attacks. Its focus is the application stage, where bots and fake or stolen identities try to open accounts.
What the product does
Cellery Fraud Intelligence analyzes applicant behavior in real time to spot automated and fraudulent applications. It also aims to prevent account takeover and synthetic identity fraud, and keeps scoring behavior across the customer's life with the institution. A separate research lab, Aivior, works with select institutions.
Progress so far
LendAPI, which sells software for launching digital lending and banking products, lists Cellery as a fraud partner in its marketplace. Cellery helps lenders screen out malicious registrations and bot attacks early in the application. Cellery has not named any bank or lender customers.
We wrote this summary from public statements by Cellery and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Cellery's Form D filed Oct 21, 2026.
Sources
- SECLoop Data, Inc. filing history
- Company siteAbout and team page on cellery.ai
- Company sitePrivacy Policy on cellery.ai (names Loop Data, Inc. DBA Cellery)
- Company siteTerms of Service on cellery.ai (names Loop Data, Inc. DBA Cellery)
- Company siteManagement team on cellery.is (the company's Funding Access Study site)
- CompanyLendAPI blog: its partner ecosystem, Cellery as partner number 19