About Mav
Mav helps insurance agencies contact and qualify potential customers, then connects interested buyers with licensed agents. It works over text and voice for captive agencies, independent agencies and carriers. The software follows up on new leads, helps with renewals and writes call results into an agency's customer or policy system. It also connects with lead providers and other agency tools through integrations and an open interface.
Mav is based at 1 E Charleston Blvd, Suite 230, in the Las Vegas Arts District, with other team members working remotely worldwide. Matthew Black is founder and CEO. In Plano, Texas, Farmers agency owner Jason Fleming has used Mav for two years. His agency writes more than $300,000 in monthly property-and-casualty premiums.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Nov 11, 2026 | Nov 13, 2026 | $500,000fully sold | 1 | $500K | DebtRule 506(b) | Form D ↗ |
| Mar 5, 2026 | Mar 6, 2026 | $2,000,000fully sold | 1 | $2.0M | DebtRule 506(b) | Form D ↗ |
| Oct 25, 2024 | Jun 25, 2025 | $1,250,000of $2.0M target | 4 | $312K | SAFEsRule 506(b) | Form D ↗ |
| Jun 21, 2020 | Jun 25, 2025 | $818,770of $1.0M target | 8 | $102K | EquityRule 506(b) | Form D ↗ |
| Total, four offerings | $4,568,770 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Mav
The investment case centers on slow lead response and incomplete follow-up, which leave insurance agencies underusing paid leads. Mav's user data links its service to more conversions on unchanged lead spending, including many wins from later follow-up. [6]
Origin and Team
Matthew Black founded Mav. He announced Party Lines in 2022 and Mav Cognitive in 2024. [2][10][9]
Product and Technology
Mav receives new leads through vendor integrations or webhooks, then sends the first text within seconds. It handles replies, asks qualifying questions and schedules a live transfer when the agency opens. During calls, it redacts personal data from transcripts and writes outcomes to customer or policy management systems. [1]
Mav directly connects with EverQuote, SmartFinancial and QuoteWizard by LendingTree. Its outreach begins within three seconds and runs a 45- to 60-day call-and-text cadence. Agencies using Mav see 30% higher lead conversion on unchanged spending. Follow-up produced 44% of converted leads. [6]
Party Lines moves a qualified text conversation into a live call. It checks the lead and representative's availability, reschedules missed connections and logs outcomes. Early partners recorded an 89% lift in lead-contact rate and a threefold overall improvement. Their average calls lasted 15 minutes. [7][10]
Mav contacts numbers only when a documented consent record is attached. It checks Do Not Call lists, observes local quiet hours and stops after opt-outs. Call transcripts redact personal data before storage. Mav holds SOC 2 Type 1 certification, with Type 2 pending. [1][6]
Mav Cognitive combines customer knowledge, company knowledge and industry context. It also adds logical and analytical reasoning to call-center work. Mav built guardrails intended to prevent unsupported model answers. [9]
Spectre 2.0 helps Rails web developers connect applications to several AI models. It supports Anthropic's Claude and Google's Gemini. OpenAI and Ollama remain available. It also organizes prompts and standardizes chat and completion behavior across providers. [8]
Mav works renewal and retention campaigns and uses timing signals to find more policies within existing households. Its MCP Server, a link for AI assistants, connects accounts with Claude, ChatGPT and Gemini. Mav marks AI-shopping demand and in-thread servicing as coming soon. [1][2]
Available integrations include HubSpot, Salesforce and Zapier. Mav also connects with AgencyZoom and Applied Epic. It supports connections to AMS360 and HawkSoft. [5][10]
Milestones
Scroll table to see all columns →
| Date | What happened | Source | Coverage |
|---|---|---|---|
| Feb 4, 2026 | Mav detailed a recent upgrade to Party Lines, its text-to-live-call transfer feature. | [7] | — |
| Oct 7, 2025 | Mav announced Spectre 2.0 with support for Claude and Gemini. | [8] | — |
| Aug 8, 2024 | Mav launched Mav Cognitive for call-center work. | [9] | — |
| Aug 31, 2022 | Mav launched Party Lines for live calls between qualified leads and sales representatives. | [10] | — |
Market
Mav argues that staffing, training and hiring make call centers too difficult and expensive. In its view, customers face a tradeoff between scaling and the lead experience. [9]
Mav expects insurance shoppers to increasingly ask AI tools for help instead of relying on search engines or personal referrals. [1]
We wrote this summary from public statements by Mav and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Mav's Form D filed Nov 13, 2026.
Sources
- CompanyMav home · linked above ↑
- CompanyAbout Mav
- SECMav Form D, filed 2026-03-06 · linked above ↑
- CompanyMav privacy policy
- CompanyMav blog
- CompanyMav lead-response analysis
- CompanyParty Lines upgrade
- CompanySpectre 2.0 announcement
- CompanyMav Cognitive announcement
- CompanyParty Lines announcement
- SECMav Form D, filed 2026-11-13 · linked above ↑
- SECMav Form D, filed 2025-06-25 · linked above ↑
- SECMav Form D, filed 2025-06-25 · linked above ↑
- SECMav Automation Ventures Inc. filing history