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Measurabl, Inc.

Updated Oct 27, 2026·Latest SEC filing Jul 9, 2025·Suggest an edit

About Measurabl

Measurabl is a private company based in San Diego, California. It has reported $173,774,619 raised in ten offerings on Form D since January 2015. Its chief executive is Matthew Ellis.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Jun 26, 2025Jul 9, 2025$6,514,079of $15.0M target5$1.3MDebt, Sale and issuance of convertible promissory notes and the underlying equity securities issuable upon conversion thereof.Rule 506(b)Form D ↗
May 31, 2023Jun 13, 2023$92,569,322of $92.5M target36$2.5MEquity, Options, Securities on exercise, Share Exchange 1-for-1 Series A Preferred to Series A-1 Preferred, Series B Preferred to Series B-1 Preferred, Series C Preferred to Series C-1 Preferred, Series Seed Preferred to Series Seed-Y Preferred and Series Seed-1 Preferred to Series Seed-X PreferRule 506(b)Form D ↗
Aug 31, 2022Sep 14, 2022$11,000,000fully sold4$2.7MDebt, Options, Securities on exercise, Offering of convertible promissory notes and the underlying equity securities issuable upon such conversion.Rule 506(b)Form D ↗
Sep 1, 2021Sep 15, 2021$35,000,053fully sold7$5.0MEquityRule 506(b)Form D ↗
Dec 20, 2018Dec 31, 2018$18,293,616of $18.7M target9$2.0MEquityRule 506(b)Form D ↗
Feb 16, 2018Mar 2, 2018$5,150,013of $7.0M target7$735KEquity, Securities on exerciseRule 506(b)Form D ↗
Apr 18, 2017May 2, 2017$2,266,390of $2.7M target19$119KEquityRule 506(b)Form D ↗
Jul 19, 2016Jul 29, 2016$150,000of $1.0M target1$150KDebt, Consists of Convertible Promissory Notes convertible into shares of Preferred Stock of the Issuer.Rule 506(b)Form D ↗
Oct 20, 2015Nov 3, 2015amended Jun 1, 2016$525,000fully sold13$40,385Debt, Consists of Convertible Promissory Notes convertible into shares of Preferred Stock of the Issuer.Rule 506(b)Form D/A ↗1 earlier filing
Aug 27, 2014Jan 7, 2015$2,306,146of $2.5M target16$144KEquityRule 506(b)Form D ↗
Total, ten offerings$173,774,619

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Measurabl's Form D filed Jul 9, 2025.

LL
Lindsay Luger
Director
Also a director at GridX.
WM
Waters Maureen
Executive officer
ME
Matthew Ellis
Chief Executive Officer and director
LB
Liza Benson
Director
MT
EW
Ed Walter
Director
JF
BN
Brian Nugent
Director

Earlier filings also listed Tom Spellios (executive officer, last listed Jun 2023), Matt Bisgyer (director, last listed Jun 2023), Dana Arnold (executive officer, last listed Jun 2023), Nicole Carr (chief financial officer, last listed Sep 2022), Jake Fingert (director, last listed Sep 2022), Ray Wirta (director, last listed Dec 2018), Lance Onken (executive officer, last listed Dec 2018) and Josh Henretig (director, last listed Dec 2018).

Sources

  1. SECMeasurabl, Inc. Form D, filed Nov 3, 2015
  2. SECMeasurabl, Inc. filing history