About Monetizr
The company helps brands reach people who play mobile games. Monetizr connects game ad space with the systems advertisers use to buy placements, select audiences and measure results. It handles campaign delivery and reporting within one platform.
Headquartered in Atlanta, Monetization Solutions incorporated in 2023 and bought the Monetizr brand that year. Founded in 2016, the brand came with intellectual property and publisher partnerships. The company now operates as Monetizr. CEO Andris Merkulovs leads it with co-founder Martins Bratuskins. Customers include Procter & Gamble, Haleon and Voodoo.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Aug 31, 2026 | Oct 19, 2026 | $875,000of $2.0M target | 5 | $175K | EquityRule 506(b) | Form D ↗ |
| Feb 23, 2023 | Apr 21, 2023 | $4,069,613fully sold | 54 | $75,363 | EquityRule 506(b) | Form D ↗ |
| Total, two offerings | $4,944,613 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Monetizr
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Aug 9, 2023 | Seed | $4 million | Change Ventures (lead), Techstars; Ludus Ventures; Ari Paparo; Jared Schrieber | Hypepotamus ↗ |
Why Investors Backed Monetizr
Monetizr sells infrastructure for planning, buying and measuring advertising in mobile games. Its aim is to make gaming work like established media channels. Player choice is central to campaign delivery. Built-in measurement lets advertisers compare gaming with other media.
The problem it targets
Merkulovs views mobile games as an underused advertising network despite their high attention levels. His goal is to give brands of every size and budget one way to engage gamers. Bratuskins argues that gaming lacks the advertising infrastructure built around search and social media.
What the product does
Audience options include location, demographics and interests. Purchase behavior can refine campaigns further. Ad delivery spans more than 5,000 mobile gaming apps and 178 million unique U.S. players. The app inventory excludes user-generated content. The reporting layer measures media results, brand lift and sales lift. All player data is opt-in and collected directly during play. The system does not rely on IDFA.
Progress so far
The platform reaches more than 340 million mobile gamers worldwide. Average engagement exceeds 30%, while average attention is 37 seconds. Average campaign metrics include a 95.4% view-through rate, a 2% to 4% click-through rate and 99% viewability.
Who backs it
Angel investors Ben Jen, Michael Cohn and Catherine Chiu back Monetizr. Its investors also include Andris K. Berzins, a partner at Change Ventures.
How the market is moving
The worldwide mobile-gaming audience totals 3.8 billion people. Bratuskins argues that gaming remains fragmented, with a 30-fold gap between advertising spending and player attention. He believes that gap is closing.
We wrote this summary from public statements by Monetizr and its investors. It is not investment advice.
Monetizr in the News
Leadership Team
Executive officers and directors listed on Monetizr's Form D filed Oct 19, 2026.