About Newton Research
Newton helps marketing teams analyze data and make decisions faster. Its software gives brands, agencies, publishers and platforms specialized AI agents for marketing analysis. Teams can use Newton’s trained agents or create custom ones in days. The agents can clean data from several sources and execute analysis from start to finish. The application can run inside a customer’s cloud environment, so proprietary data does not need to leave it.
Newton’s team has built and trained its marketing agents since 2023. The founding group brings more than 70 years of marketing analytics and data science experience. Newton tests its agents on more than 110 questions and tasks. It also has more than two years of experience building custom agents. John Hoctor is CEO and founder, and Matthew Emans is CTO and founder. Newton is based at 117 Kendrick Street in Needham, Massachusetts.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 23, 2026 | Nov 9, 2026 | $17,899,859of $30.0M target | 13 | $1.3M | EquityRule 506(b) | Form D ↗ |
| Apr 30, 2025 | May 15, 2025 | $7,999,999of $9.0M target | 3 | $2.6M | EquityRule 506(b) | Form D ↗ |
| Dec 19, 2023 | Jan 3, 2024 | $5,100,000fully sold | 7 | $728K | EquityRule 506(b) | Form D ↗ |
| Total, three offerings | $30,999,858 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Newton Research
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Aug 5, 2025 | Series A | $9 million | Adweek Wire ↗ |
Why Investors Backed Newton Research
Newton sells AI agents for marketing and advertising analysis. Its founders came from three earlier media analytics startups. They created Newton after encountering gaps in analytics workflows and dashboards.
The problem it targets
Marketing analysis can require hours of repetitive work before a team reaches a useful answer. Data may sit across separate systems or arrive in formats that are difficult to combine. Newton targets that delay by cleaning and transforming data before executing analysis. Newton argues that conventional business-intelligence tools struggle with scattered, nonstandard sources.
What the product does
Newton’s multi-agent framework iterates and cross-checks responses before answering questions or carrying out tasks. Customers can limit access to relevant tables, spreadsheets and notebooks. Proprietary data stays in the customer’s environment and is not used to train the general product. Each customer can still teach its own Newton instance for local needs. The application also connects with cloud and enterprise data systems.
Progress so far
Backbone Media says Newton reduced test-design and evaluation work from hours to minutes while supporting deeper analysis. Horizon Media says it completes complex workflows in minutes and shows the code it creates. Relo Metrics says Newton automates a data science task that once took hours. Monks also describes moving hours of work into minutes while keeping human judgment. Dentsu expanded its partnership with Newton in 2026 to scale media intelligence across clients.
We wrote this summary from public statements by Newton Research and its investors. It is not investment advice.
Newton Research in the News
Leadership Team
Executive officers and directors listed on Newton Research's Form D filed Nov 9, 2026.
