About Psympl
Psympl sells a platform called Psychographic AI. It sorts consumers by their attitudes, values and motivations, not only by who they are or what they have done. Banks, credit unions, wealth firms and insurers use it to write messages and plan campaigns for each group. It works with an existing CRM or on its own.
Psympl, Inc. has an office at 16 Madison Square West in New York, and the press release of May 26, 2026 is datelined Cincinnati. Ran Mullins is co-founder and chief executive officer. Brent Walker is co-founder and chief strategy officer. Deep Anandrao is chief technology officer. Al Wallander joined as chief financial officer in 2026. Psympl completed a SOC 2 Type II audit in July 2026.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jul 22, 2026 | Jul 30, 2026amended Aug 13, 2026 | $100,000of $375K target | 1 | $100K | Securities on exercise, Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D/A ↗1 earlier filing |
| Mar 11, 2025 | Feb 10, 2025amended Nov 2, 2026 | $250,000of $750K target | 3 | $83,333 | Options, Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D/A ↗1 earlier filing |
| Total, two offerings | $350,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Psympl
Psympl sells software that groups bank and credit union customers by what motivates them. The company has finished a SOC 2 Type II audit and works with Experian data. It has named a chief financial officer, and its May 2026 release speaks of a seed round. The company has not named its investors.
The problem it targets
Psympl's case is that financial firms have plenty of data on who customers are and what they do, but little on why they decide. Two people with the same profile can respond very differently to the same message. That gap limits how well firms can personalize their marketing.
What the product does
Psympl's tools sort consumers into motivation-based groups and help firms write messages for each group. The product list includes Motivation Decoder, Consumer Console and Psymplifier. Consumer Console shows where each mindset clusters, including on ZIP code maps. Customer records can be sorted into one of five investor profiles.
Progress so far
Psympl passed a SOC 2 Type II audit with a clean opinion from ACCORP Partners CPA LLC, announced July 14, 2026. It was named an honoree in Fast Company's 2026 World Changing Ideas Awards. It has announced a partnership with MarketMatch and a program with Experian. A Business Wire release of September 22, 2026 says FreeStar Financial Credit Union reached $1.2 million in new deposits in 30 days using Psympl and Experian.
Who backs it
The May 26, 2026 press release says the new chief financial officer joins after the close of its seed round. The same release also speaks of an upcoming seed round. It gives no amount and names no lead investor. In 2025 co-founder Brent Walker wrote that the founders put in their own money and planned a small pre-seed round. The team page lists Casey Albertson as a board member and investor.
We wrote this summary from public statements by Psympl and its investors. It is not investment advice.
Psympl in the News
- FreeStar Financial Credit Union generates $1.2 million in new deposits in 30 days with Psympl and Experian
- Psympl Achieves SOC 2 Type II Attestation Across All Five Trust Services Criteria
- Psympl Named Honoree in Fast Company's 2026 World Changing Ideas Awards
- Psympl Appoints Veteran SaaS Finance Executive Allan Wallander as Chief Financial Officer
- Psympl Expands Psychographic AI-Driven Personalization into Banking and Credit Unions through Partnership with MarketMatch
Leadership Team
Executive officers and directors listed on Psympl's Form D filed Aug 13, 2026.
Sources
- SECPsympl Inc. Form D, filed Jul 30, 2026
- SECPsympl Inc. Form D, filed Feb 10, 2025
- SECPsympl Inc. filing history
- CompanyTeam page on psympl.com
- CompanyAbout page on psympl.com
- CompanyRan Mullins bio on psympl.com
- CompanyBrent Walker bio on psympl.com
- CompanyDeep Anandrao bio on psympl.com
- CompanyBlog post: Psympl and Experian
- CompanyBlog post: Meet the Psympl Team, Brent Walker