About Salted
Salted is a restaurant company that builds national, digital-first food brands. The brands are aimed at a new generation of eaters. Salted calls itself a platform for tomorrow's restaurant brands, and it runs a website for each of several food brands.
Salted is based in Santa Monica, California. Jeffrey Appelbaum is its chief executive officer. The company lists open jobs on its site.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Dec 16, 2025 | Dec 29, 2025amended Oct 21, 2026 | $21,470,750of $22.7M target | 3 | $7.1M | Equity, Securities on exerciseRule 506(b) | Form D/A ↗1 earlier filing |
| Jun 29, 2023 | Jul 13, 2023amended Oct 21, 2026 | $13,988,685of $16.7M target | 10 | $1.3M | Equity, Options, Securities on exerciseRule 506(b) | Form D/A ↗1 earlier filing |
| Sep 24, 2021 | Oct 1, 2021 | $15,757,329of $16.0M target | 12 | $1.3M | EquityRule 506(b) | Form D ↗ |
| Oct 5, 2020 | Oct 13, 2020 | $3,818,742of $4.0M target | 24 | $159K | EquityRule 506(b) | Form D ↗ |
| Nov 15, 2018 | Nov 30, 2018 | $5,260,772fully sold | 31 | $169K | Equity, Securities on exerciseRule 506(b) | Form D ↗ |
| Total, five offerings | $60,296,278 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Salted
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 17, 2023 | $14M | TechCrunch: Salted spices up its QSR brands with $14M, new Mediterranean-style restaurant ↗ |
Why Investors Backed Salted
Salted builds restaurant brands that are national in scope and digital-first. Salted's view is that its brands reflect how a new generation wants to eat. The company is based in Santa Monica, California, and Jeffrey Appelbaum is chief executive officer. Press coverage in October 2023 reported a $14M raise.
What the product does
Salted owns and operates seven websites. Besides hellosalted.com, they are moonbowls.com, califlowerpizza.com, gingerbowls.com, fckgltn.com, gratefulgreens.com and thrive-kitchen.com. The company's own site groups its pages under Our Brands, Our Story, Our Values and Contact.
Progress so far
TechCrunch reported in October 2023 that Salted raised $14M and added a new Mediterranean-style restaurant. Restaurant Business Online reported that the money would go toward expanding Moonbowls and other delivery brands.
We wrote this summary from public statements by Salted and its investors. It is not investment advice.
Salted in the News
Leadership Team
Executive officers and directors listed on Salted's Form D filed Oct 21, 2026.
Earlier filings also listed Jonathan Beckhardt (executive officer, last listed Oct 2026), Carl Segal (director, last listed Oct 2026) and Adrien Lejal (director, last listed Oct 2021).