About SecondAppraisal
SecondAppraisal helps drivers whose cars were declared a total loss assess whether an insurer offered enough. It independently researches the car and claim, documents the vehicle's value, and can represent the owner during an appraisal. Its appraiser works with the insurer's appraiser to determine the loss. It does not work for the insurer handling the other side of the claim.
The company is headquartered in Salt Lake City and works with drivers in more than 42 states. Ken Davis is chief executive officer, and Jonathon Thomas is chief operating officer.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| May 18, 2026 | May 19, 2026amended Oct 20, 2026 | $400,000fully sold | 2 | $200K | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| Jan 24, 2026 | Mar 9, 2026 | $10,000fully sold | 2 | $5,000 | EquityRule 506(b) | Form D ↗ |
| Total, two offerings | $410,000 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed SecondAppraisal
SecondAppraisal sells independent appraisals to drivers contesting total-loss offers. It works remotely by phone, text, and online. Institutions can also refer drivers or arrange Garage Hub Memberships through its Valuation Review Program.
The problem it targets
A dispute begins when an insurer's offer does not reflect the totaled car's value. SecondAppraisal documents an alternative value and works with the insurer's appraiser to determine the loss. It remains independent from the carrier on the other side of the claim. Some cases require an umpire, whose fee is separate.
What the product does
Technology performs the claim research, and the company offers a free appraisal consultation. Staff answer daily from 7 a.m. to 7 p.m. Mountain. Jane, its AI assistant, is available at any time in 97 languages. Online resources include a settlement calculator, a state-rights checker, and free templates.
Progress so far
Through September 25, 2026, clients averaged $3,648 more than their insurer's initial offer before fees. That figure covers 264 completed consultations settled at or above the first offer. When SecondAppraisal serves as the appointed appraiser, it charges $495. It waives that fee when the result is less than $1,000 above the starting offer.
Who backs it
Chief executive officer Ken Davis has more than 30 years of company-building experience. He founded TaskEasy, which managed nearly 800,000 single-family properties before WorkWave acquired it. He also founded Oakley Networks, bought by Raytheon for almost $250 million. He later served as Raytheon's vice president of technology and worked on multibillion-dollar acquisitions. Davis studied finance and mathematics at the University of Utah and serves on the Silicon Slopes board. Chief operating officer Jonathon Thomas has more than 13 years in insurance claims. He holds a master's degree in finance and appraiser credentials in four states. His past employers include Crawford & Company, Eberl Claims Service, and Auto-Owners Insurance.
We wrote this summary from public statements by SecondAppraisal and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on SecondAppraisal's Form D filed Oct 20, 2026.
