About Shift
Shift Into Alignment, which goes by Shift, sells one-on-one coaching, a recurring membership, a 21-day program, and a community called Circle. Shift's case is that these offerings use science-based, body-focused, or somatic, methods to help people change deep patterns that affect their health, relationships, and general wellbeing.
The company is based in Naples, Florida. Its co-founder and co-chief executive officer is Anne Ripp.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Not yet | Oct 30, 2026 | $0of $500K target | 0 | — | Options, Simple Agreement for Future Equity (SAFE)Rule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Shift
Shift sells personal coaching and membership programs. It frames this work as fixing root causes, not just symptoms, by pairing talk-based coaching with somatic practices. It also keeps a separate compliance notice for health data, under state rules that apply to it.
The problem it targets
Shift's case is that its coaching fixes root causes, not just manages symptoms. It pairs talk-based coaching with somatic, body-focused practices to do that.
What the product does
The company's privacy policy names each offering. One-on-one sessions are called Shift 1:1 Coaching. The subscription program is the Shift Membership. The short program is called The Shift 21-Day Transformation. The community keeps the name Circle.
We wrote this summary from public statements by Shift and its investors. It is not investment advice.
Shift in the News
Leadership Team
Executive officers and directors listed on Shift's Form D filed Oct 30, 2026.