About Simply Salad
Simply Salad sells build-your-own and signature salads and wraps, along with soups, sides and drinks, and chops every salad to order. Customers can order in the store, on its website or app, or through delivery apps, and the company also caters.
Bruce Teichman and Cameron Lewis opened the first store in downtown Los Angeles in 2010. The chain now has 12 restaurants in the Los Angeles area, including in Santa Monica, Gardena and Long Beach. Teichman, Lewis and Daniel Gonzalez manage the company.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jul 22, 2026 | Jul 30, 2026 | $11,217,500fully sold | 13 | $862K | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Simply Salad
Investors backed Simply Salad as it grows from a downtown Los Angeles lunch spot into a regional chain. It chops every salad to order and has gone from one store in 2010 to 12 restaurants around Los Angeles. Its co-owner Daniel Gonzalez, a former chief financial officer of Popeyes, expects healthy fast food to become the fastest-growing category in food.
The problem it targets
Many diners want a quick meal that is not a burger or a burrito, and Simply Salad has thrived with them, the Los Angeles Times reported in 2014. "Over the next decade, we're going to be the fastest growing category in food," Gonzalez told the Long Beach Business Journal in 2022, predicting "salad wars" among chains.
What the product does
Simply Salad sells build-your-own and signature salads and wraps, plus soups, sides and drinks, and chops each salad to order. Customers order in the store, on its website or app, or through delivery apps, and the company also does catering.
Progress so far
The first store opened in South Park, downtown Los Angeles, in 2010, and the third in Santa Monica in 2014. Long Beach became the seventh in October 2022, with Cerritos planned next, and the company's website now lists 12 restaurants in the Los Angeles area.
We wrote this summary from public statements by Simply Salad and its investors. It is not investment advice.
Simply Salad in the News
- Simply Salad takes salads and wraps to a higher delicious level
- Simply Salad opens in Long Beach, and the ‘salad wars’ are about to begin
- Build-your-own salad micro-chain, Simply Salad, to open at the Traffic Circle
- Simply Salad offers free toilet paper amid coronavirus
- Bye-bye, burgers: New fast-food chains bet on healthy eating
Leadership Team
Executive officers and directors listed on Simply Salad's Form D filed Jul 30, 2026.