About TRUE
TRUE is a private company based in Forest Hills, New York. It has reported $30,446,488 raised in three offerings on Form D since August 2021. Its chief executive is Ari Gross.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Sep 24, 2026 | Oct 7, 2026 | $2,500,000of $3.0M target | 4 | $625K | EquityRule 506(b) | Form D ↗ |
| Nov 27, 2024 | Dec 10, 2024 | $5,999,999of $7.7M target | 3 | $1.9M | EquityRule 506(b) | Form D ↗ |
| Jul 26, 2021 | Aug 12, 2021 | $21,946,489fully sold | 3 | $7.3M | EquityRule 506(b) | Form D ↗ |
| Total, three offerings | $30,446,488 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Leadership Team
Executive officers and directors listed on TRUE's Form D filed Oct 7, 2026.
Earlier filings also listed Alison Wasserman Gross (chief executive officer and director, last listed Dec 2024), Abidali Neemuchwala (director, last listed Dec 2024), Thomas Wuensch (executive officer, last listed Aug 2021) and Doug Nelson (director, last listed Aug 2021).