About Sunshine Buns
Sunshine Buns makes cinnamon rolls and buns from a family recipe. The rolls are fully baked and sold frozen, so shoppers can warm one in a microwave in 45 seconds. No oven is needed. The company sells them in grocery stores and online, and runs its own shop in Orem, Utah. It also takes large orders for events such as weddings.
Four friends started the company in 2022: Chrisi and Matt Hammer, and Kass and Brian Martin. It began with home baking and deliveries before the Orem shop opened. Trade press reported in October 2026 that it raised a $7 million Series A. Its rolls sell at Target, Southern California Costco warehouses and regional grocers.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 23, 2026 | Nov 6, 2026 | $7,000,000fully sold | 3 | $2.3M | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Sunshine Buns
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 28, 2026 | Series A | $7 million | Food Business News: Sunshine Buns finds Series A funding ↗ The Shelby Report: Frozen Cinnamon Roll Brand Sunshine Buns Rolls Into Target ↗ FoodBev Media: Sunshine Buns closes $7m Series A fundraising round ↗ |
Why Investors Backed Sunshine Buns
Sunshine Buns sells fully baked frozen cinnamon rolls that heat in a microwave in 45 seconds. The recipe came from the mother of co-founder Chrisi Hammer, and the business began as home baking in Utah in 2022. In October 2026 it announced a $7 million Series A alongside a nationwide launch at Target. The money is meant for production, inventory, marketing, product development and hiring.
What the product does
FoodBev Media reports that each roll comes individually wrapped and fully baked, with real cream cheese frosting and 8 grams of protein. The frozen line has three flavors: original with cream cheese frosting, cookies and cream, and strawberries and cream. The company's online store also lists banana cream pie, Biscoff and cream cheese products, priced from $4.50 to $4.79. Brighter packaging introduced earlier in 2026 puts the family recipe and founder story on the package.
Progress so far
Hammer said the founders started an Instagram page, took orders the next day and sold out within minutes. At the 2025 Silicon Slopes Summit, the company won top recognition at Startup Alley, a small business fair. Food Business News reported that the rolls recently reached Target and Southern California Costco warehouses, alongside Hy-Vee, Gelson's and Bristol Farms. FoodBev Media added that United Supermarkets, Harmons and New Seasons Market also carry them. Sunshine Buns plans to enter another major national grocer later this fall. The $7 million round will pay for production, inventory, marketing, product development and hiring.
Who backs it
A February 2025 profile from the Utah Startup State Initiative says the four founders built the business by bootstrapping. Hammer credits much of the company's success to mentors at Gimme Beauty, Retail Collective and Mixhers.
We wrote this summary from public statements by Sunshine Buns and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Sunshine Buns's Form D filed Nov 6, 2026.