About Tender Loving Cravings
The company makes an instant dessert mix for people seeking protein-rich, low-sugar treats. Customers prepare it by mixing it with water in seconds. Each serving contains 26 grams of protein and no added sugar.
Tender Loving Cravings operates from Dallas. Tracey King is its chief executive officer, president and secretary. The product is sold online as TLC Protein Pudding.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 26, 2026 | Nov 10, 2026 | $250,000fully sold | 2 | $125K | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Tender Loving Cravings
Tender Loving Cravings sells an instant protein dessert. Its strategy is to make nutrition-focused food feel like a familiar treat. The format combines quick preparation with two serving textures.
The problem it targets
Tender Loving Cravings frames the problem as a choice between indulgence and nutrition, or between taste and function. It targets cravings after dinner, after exercise or at breakfast. Its answer is a dessert-style treat with protein and no added sugar.
What the product does
Users mix three scoops with water and stir. Less water creates thick pudding, while more water produces a shake. No blender or milk is required. The mix is labeled keto-friendly and low in net carbs. It is made in the United States.
We wrote this summary from public statements by Tender Loving Cravings and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Tender Loving Cravings's Form D filed Nov 10, 2026.