About Traction
Traction is a private company based in Auburn, Indiana, incorporated in 2022 in Delaware. It has reported $20,013,335 raised in four offerings on Form D since September 2022. Its chief executive is Dustin Sapp.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jan 30, 2026 | Feb 3, 2026 | $2,000,000fully sold | 8 | $250K | EquityRule 506(b) | Form D ↗ |
| Apr 22, 2024 | Apr 29, 2024amended Mar 6, 2025 | $11,000,007fully sold | 10 | $1.1M | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| Sep 29, 2023 | Oct 5, 2023amended Dec 13, 2023 | $3,513,331of $3.7M target | 5 | $702K | Debt, convertible notesRule 506(b) | Form D/A ↗1 earlier filing |
| Aug 30, 2022 | Sep 2, 2022amended Nov 1, 2022 | $3,499,997fully sold | 8 | $437K | EquityRule 506(b) | Form D/A ↗1 earlier filing |
| Total, four offerings | $20,013,335 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Leadership Team
Executive officers and directors listed on Traction's Form D filed Feb 3, 2026.
BC
Brook Critchfield
Director
DK
David Kerr
Director
SH
Shane Hageman
Director
BD
Brad Drake
Director
DS
Dustin Sapp
CEO and director
Earlier filings also listed Ian Harley (chief executive officer and director, last listed Dec 2023), Roger Nusbaum (executive officer, last listed Nov 2022), Don Aquilano (director, last listed Nov 2022) and Brian Stark (executive officer, last listed Nov 2022).