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Tru, Inc.

Tru sells flavored sparkling water with caffeine or magnesium to consumers.

Updated Nov 9, 2026·Latest SEC filing Sep 29, 2026·Suggest an edit

About Tru

Tru is a private company based in Natick, Massachusetts. It has reported $4,936,697 raised in six offerings on Form D since November 2018. Its chief executive is John McNamara.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Sep 16, 2026Sep 29, 2026$1,346,897of $2.0M target44$30,611Simple Agreement for Future EquityRule 506(b)Form D ↗
Feb 7, 2025Feb 7, 2025$0of $6.0M target0—Equity, OptionsRule 506(b)Form D ↗
Not yetJan 31, 2023$0of $6.5M target0—EquityRule 506(b)Form D ↗
Oct 21, 2021Oct 22, 2021$2,039,800of $3.5M target7$291KDebtRule 506(b)Form D ↗
May 15, 2020May 15, 2020$1,550,000of $1.7M target46$33,696EquityRule 506(b)Form D ↗
Not yetNov 9, 2018$0of $567K target0—EquityRule 506(b)Form D ↗
Total, six offerings$4,936,697

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Tru's Form D filed Sep 29, 2026.

JW
JM
John McNamara
CEO and director
YB
Yashwardhan Banthia
Executive officer and director

Earlier filings also listed Perry Abadir (director, last listed Feb 2025), Paul Palandjian (director, last listed Jan 2023), Michael Inwald (director, last listed Jan 2023), Michael Imwald (director, last listed Oct 2021), Robert Avakian (director, last listed Nov 2018) and Benjamin Hincks (director, last listed Nov 2018).

Sources

  1. SECTru, Inc. filing history