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Upfront

Venture capital firm in Los Angeles, CA. Its funds have reported $483.0M raised on SEC Form D since 2020.

ActiveVenture capital fundNew SEC filing · Aug 28, 2026
Updated Nov 9, 2026·Latest SEC filing Aug 28, 2026·Suggest an edit

About Upfront

Upfront is a venture capital firm based in Los Angeles, CA. Since June 2020 it has filed Form D notices for 12 funds. The largest, Upfront VII, L.P., reported $280.1M raised from 52 investors.

Funds

Upfront has 12 funds on file with the SEC, which have reported $483.0M raised.

Funds
12
on file with the SEC
Raised
$483.0M
across these funds
Largest fund
$280.1M
Upfront VII, L.P.
Latest fund
Secondary II-C, L.P.
filed Aug 28, 2026

Funds (SEC Form D)

FundFirst filedAmount raisedTargetInvestors
Upfront Secondary II-C, L.P.Venture capital fund · 3(c)(7) · Form D ↗Aug 28, 2026$10,000,000$10,000,0003
Upfront Secondary V, L.P.Venture capital fund · 3(c)(7) · Form D ↗Jul 9, 2026$3,411,220$3,411,2202
Upfront Secondary II-A, L.P.Venture capital fund · 3(c)(7) · Form D ↗Mar 11, 2025$8,000,000$8,000,0002
Upfront Secondary IV, L.P.Venture capital fund · 3(c)(7) · Form D ↗Jan 2, 2025$5,000,000$5,000,0001
Upfront Secondary III, L.P.Venture capital fund · 3(c)(7) · Form D ↗Jul 18, 2024None yet$25,000,000—
Upfront Secondary II, L.P.Venture capital fund · 3(c)(7) · Form D ↗Apr 4, 2024None yet$25,000,000—
Upfront Secondary I, L.P.Venture capital fund · 3(c)(7) · Form D ↗Dec 28, 2023None yet$50,000,000—
Upfront Growth IV, L.P.Venture capital fund · 3(c)(7) · Form D ↗Sep 14, 2023None yet$200,000,000—
Upfront VIII, L.P.Venture capital fund · 3(c)(7) · Form D ↗Sep 14, 2023None yet$280,000,000—
Upfront Continuation Fund I, L.P.Venture capital fund · 3(c)(7) · Form D ↗Jan 5, 2022$176,500,000$176,500,0002
Upfront VII Partners, L.P.Venture capital fund · 3(c)(1) · Form D ↗Apr 21, 2021None yet$20,000,000—
Upfront VII, L.P.Venture capital fund · 3(c)(1), 3(c)(7) · Form D/A ↗Jun 23, 2020$280,158,300Jun 2020: $0
Jul 2022: $280.1M
$280,158,30052

Amounts and investor counts come from each fund's latest Form D or amendment; the dated lines under an amount show what earlier filings reported. "Not set" means the fund did not give a target. Form D does not report returns.

Portfolio Companies

Companies where a Upfront partner sits on the board, according to the company's own Form D. A board seat usually comes with an investment, but Form D does not list investors.

CompanyLocationUpfront directorOn the boardLatest raise
Daytona Platforms Inc.New York, NYKevin Zhang2026$48.2M ↗Jul 2026
DroneBase, Inc.San Diego, CAMark Suster2026$130.0M ↗Jan 2026
Landline CoFort Collins, COStuart Lander2022–2026$5.5M ↗Mar 2026
AnySignal, Inc.El Segundo, CAMark Suster2025$10.2M ↗May 2025
Cellular Longevity, Inc.San Francisco, CAKevin Zhang2024$22.1M ↗Oct 2024
Playbook Digital Inc.San Francisco, CAKevin Zhang2024$0 ↗Aug 2024
Health Data Vision, Inc.Glendale, CAKevin Zhang2022–2023$14.3M ↗Feb 2023

People

Partners and officers named on Upfront's fund filings.

MS
Mark Suster
Director
On the filings for 12 funds.
SL
Stuart Lander
Executive officer and director
On the filings for 7 funds.
KZ
Kevin Zhang
Director
On the filings for 2 funds.

Sources

  1. SECEvery Form D filing behind this page is linked in the tables above.