Danielle Finch

About Danielle Finch

Danielle Finch is co-founder and CEO of Equera, which sells software that puts community-based tourism online for tour operators and travel agencies. She is also a director of the company. Equera's site says she found community-based tourism in Malaysian Borneo in 2024 and then left her job at a European travel technology company to work on it.

Before Equera, she was director of customer experience at HomeToGo, a vacation rental marketplace, according to a February 2024 press release from Kellanova. Equera's site says she ran customer operations there for half a million travelers a year. The site also says she has spent 14 years scaling technology across 170 countries, including GE, Michelin and HomeToGo.

Experience

This experience comes from official bios and from SEC filings. For roles taken from filings, the years are when the filings name Danielle Finch in the role, so the role may have started earlier or lasted longer.

Equera, Inc Current

Co-Founder & CEO, director

2026 – Present · Apex, NC

Equera gives community-based tourism groups AI tools to put their tours online, and gives tour operators and travel agencies a way to book them.

HO

HomeToGo

Director of Customer Experience

MI

Michelin

Key Colleagues at Startups

The people Danielle Finch works with at each company, as listed on that company's latest Form D.

Danielle Finch in the News

• Feb 27, 2024·WKRNEggo 'Pancake House' rental cabin opens in Gatlinburg, TN

Sources

1. SECEquera, Inc Form D, filed Oct 27, 2026
2. Investor siteDanielle Finch profile on praxis.co
3. Press releaseKellanova press release, February 26, 2024