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Matthew Felton

Matthew Felton

Co-founder and chief executive officer, Locaition Matters

Executive
Updated Nov 7, 2026·Latest SEC filing Nov 5, 2026·Suggest an edit

About Matthew Felton

Matt Felton is co-founder and chief executive officer of Locaition Matters, based in Austin, Texas. The company makes Curated, an AI workspace for location decisions built on Esri's ArcGIS. Locaition Matters is an Esri Gold Partner.

Felton has worked in geographic information systems, or GIS, for more than three decades. He built a university research team up to 40 people, and it served dozens of state and local government agencies. He later helped a small commercial real estate firm compete nationally through an economic downturn. He also started a company that helped businesses bring GIS in-house. His work has spanned business, nonprofits and government. The business names include Amazon, Marriott, NBCUniversal and Ace Hardware. The nonprofits are the YMCA and The Episcopal Church. The government names are the Department of Homeland Security, the State of Maryland and the Town of Bel Air.

Experience

This experience comes from official bios and from SEC filings. For roles taken from filings, the years are when the filings name Matthew Felton in the role, so the role may have started earlier or lasted longer.

Locaition Matters Inc. Current
Co-Founder & CEO
2026 – Present · Austin, TX
An AI workspace on Esri ArcGIS that lets businesses ask location questions in plain language and get maps and reports.

Sources

  1. SECLocaition Matters Inc. Form D, filed Nov 5, 2026
  2. companyLocaition Matters, home page
  3. companyLocaition Matters, news page