About Earth Brands
Earth Brands makes custom-branded cups for businesses. Its Earth Cups line includes compostable PLA cups with BPI certification and recyclable PET cups. Customers reorder through the company's Earth Store website.
Peter Frelinghuysen and Misha Vitels started Earth Cups at Williams College in 2021. Earth Brands now serves more than 500 locations. Michael Medvedev is chief executive officer. The company has an address in Lenexa, Kansas.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 2, 2026 | Oct 22, 2026 | $6,420,000fully sold | 18 | $356K | Equity, Series B Preferred Stock issued with primary stock.Rule 506(b) | Form D ↗ |
| Oct 19, 2023 | Oct 26, 2023 | $6,179,664of $7.1M target | 12 | $514K | EquityRule 506(b) | Form D ↗ |
| Nov 10, 2021 | Nov 4, 2022 | $727,000of $2.5M target | 8 | $90,875 | DebtRule 506(b) | Form D ↗ |
| Total, three offerings | $13,326,664 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Earth Brands
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 5, 2026 | Series B preferred stock | $6,420,000 | Cimpress plc | MarketScreener: Cimpress plc funding ↗ |
| Nov 2, 2023 | Series A | $4M | Newsfile release: Earth Brands Adds $4M in Equity Funding ↗ |
Why Investors Backed Earth Brands
Earth Brands sells custom-branded compostable and recyclable cups to businesses. It serves more than 500 locations. It announced $4 million in new equity funding in November 2023. MarketScreener reported further funding from Cimpress plc in October 2026.
The problem it targets
The target was the plastic party cup. Earth Cups was started on a college campus to replace it.
Progress so far
A November 2, 2023 release announced deals with Madison Square Garden and Formula 1 in the fourth quarter. The same release put total funding to date above $6 million.
Who backs it
The November 2023 release announced $4 million in new equity funding and mentioned a Series A round. In October 2026, MarketScreener reported that Earth Brands received $10 million in funding from Cimpress plc. A second MarketScreener item said the company would issue series B preferred stock and receive $6,420,000 on October 2, 2026.
We wrote this summary from public statements by Earth Brands and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Earth Brands's Form D filed Oct 22, 2026.
Earlier filings also listed Greg Allen (director, last listed Oct 2023).