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Elite Performance Holding Corp

Acquires and develops sports performance, beverage and apparel brands for active people.

Updated Nov 11, 2026·Latest SEC filing Mar 6, 2026·Suggest an edit

About Elite Performance Holding

Elite Performance Holding is a private company based in Miami, Florida. It has reported $2,753,500 raised in six offerings on Form D since March 2026. Its chief executive is Joey Firestone.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Mar 1, 2023Mar 6, 2026$10,000fully sold1$10,000DebtRule 506(b)Form D ↗
Dec 10, 2018Mar 6, 2026$157,500fully sold1$157KDebtRule 506(b)Form D ↗
May 3, 2023Mar 6, 2026$750,000fully sold16$46,875DebtRule 506(b)Form D ↗
Mar 29, 2018Mar 6, 2026$287,500fully sold29$9,914EquityRule 506(b)Form D ↗
Jul 21, 2021Mar 6, 2026$26,500fully sold1$26,500DebtRule 506(b)Form D ↗
Nov 1, 2021Oct 29, 2021amended Oct 6, 2022$1,522,000of $2.0M target0—EquityRule 506(b)Form D/A ↗1 earlier filing
Total, six offerings$2,753,500

The filing for the offering first filed Oct 29, 2021 reports amount sold with no investors. Figures are shown as filed.

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Elite Performance Holding's Form D filed Mar 6, 2026.

Joey Firestone
Joey Firestone
Chairman & Chief Executive Officer

Sources

  1. SECElite Performance Holding Corp Form D, filed Oct 29, 2021
  2. SECElite Performance Holding Corp filing history
  3. CompanyExecutive management