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Reformation Inc.

Reformation sells clothing and accessories for women.

Updated Nov 10, 2026·Latest SEC filing Jun 23, 2026·Suggest an edit

About Reformation

Reformation is a private company based in New York, New York. It has reported $178,870,115 raised in 14 offerings on Form D since September 2019. Its chief executive is Hali Borenstein.

Funding Rounds (SEC Form D)

First saleFiled with SECAmount soldInvestorsAvg. checkTermsFiling
Dec 28, 2025Apr 9, 2026amended Apr 14, 2026$3,757,865fully sold11$341KOptionsRule 506(b)Form D/A ↗1 earlier filing
May 13, 2025May 29, 2025amended Jun 1, 2026$0of $194K target0—OptionsRule 506(b)Form D/A ↗1 earlier filing
Jan 3, 2025Jan 17, 2025amended Feb 18, 2026$0of $687K target0—OptionsRule 506(b)Form D/A ↗2 earlier filings
May 29, 2024Jun 11, 2024amended Jun 23, 2026$0of $1.2M target11$0OptionsRule 506(b)Form D/A ↗3 earlier filings
May 29, 2023Jun 12, 2023amended Jun 12, 2026$0of $4.9M target6$0OptionsRule 506(b)Form D/A ↗4 earlier filings
Not yetJul 19, 2022$0target not set0—OptionsRule 506(b)Form D ↗
Not yetMay 2, 2022$0target not set0—OptionsRule 506(b)Form D ↗
Not yetOct 25, 2021amended Oct 25, 2022$0target not set0—OptionsRule 506(b)Form D/A ↗1 earlier filing
Not yetApr 12, 2021$0target not set0—OptionsRule 506(b)Form D ↗
Not yetNov 12, 2020$0of $1.3M target0—OptionsRule 506(b)Form D ↗
Not yetFeb 20, 2020amended Mar 9, 2021$0of $4.3M target0—OptionsRule 506(b)Form D/A ↗1 earlier filing
Dec 9, 2019Dec 16, 2019amended Apr 14, 2026$30,000of $22.2M target1$30,000OptionsRule 506(b)Form D/A ↗7 earlier filings
Not yetNov 1, 2019amended Nov 5, 2021$0of $1.0M target0—OptionsRule 506(b)Form D/A ↗2 earlier filings
Aug 24, 2019Sep 6, 2019$175,082,250fully sold10$17.5MEquityRule 506(b)Form D ↗
Total, 14 offerings$178,870,115

First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.

Leadership Team

Executive officers and directors listed on Reformation's Form D filed Apr 14, 2026.

HB
Hali Borenstein
Chief Executive Officer and director
JC
John Coyle
Executive officer and director
SK
Shreya Kadaba
Secretary and director

Earlier filings also listed David Brisske (secretary and director, last listed Oct 2022).

Sources

  1. SECReformation Inc. Form D, filed Apr 9, 2026
  2. SECReformation Inc. Form D/A, filed Jun 23, 2025
  3. SECReformation Inc. Form D/A, filed Jun 12, 2025
  4. SECReformation Inc. Form D/A, filed Jun 12, 2025
  5. SECReformation Inc. Form D, filed May 29, 2025
  6. SECReformation Inc. Form D/A, filed Apr 14, 2025
  7. SECReformation Inc. Form D/A, filed Jan 31, 2025
  8. SECReformation Inc. Form D, filed Jan 17, 2025
  9. SECReformation Inc. Form D/A, filed Jun 21, 2024
  10. SECReformation Inc. Form D/A, filed Jun 12, 2024
  11. SECReformation Inc. Form D, filed Jun 11, 2024
  12. SECReformation Inc. Form D/A, filed Apr 12, 2024
  13. SECReformation Inc. filing history
  14. PressReformation third-quarter fiscal 2026 results