About Yael Aflalo
Yael Aflalo is a director and 10% owner at Reformation.
Yael Aflalo reports to the SEC as a director or major shareholder of 1 public company.
Yael Aflalo first appears on SEC filings in 2019.
Experience
This experience comes from Yael Aflalo's profile and from SEC filings. For roles taken from filings, the years are when the filings name Yael Aflalo in the role, so the role may have started earlier or lasted longer.
AF
AFLALO Current
Founder
2023 – Present
DC
Daughters Capital Current
Principal
2021 – Present
Reformation Inc.
Director and 10% owner
Founder & CEO (2009 – 2020)
2009 – 2026 · Public company (REF)
Reformation sells clothing and accessories for women.
YY
YA-YA
Founder
1999 – 2008
Key Colleagues at Startups
The people Yael Aflalo works with at each company, as listed on that company's latest Form D.
Reformation Inc. · Form D/A, Jun 23, 2026
ZA
Zipporah Allen
Director
HB
Hali Borenstein
Chief Executive Officer and director
JC
John Coyle
Executive officer and director
BK
Brigitte Kleine
Director
SK
Shreya Kadaba
Secretary and director
SM
Steve Miller
Director