About ROQAD
ROQAD builds identity resolution and audience data infrastructure for advertisers, publishers and ad platforms in Europe. It onboards a client's first-party data and resolves it into a deterministic identity graph covering mobile ad IDs, hashed emails, user IDs, cookies and connected-TV IDs. It then activates the matched audiences across demand-side platforms, supply-side platforms and social networks such as Meta, Google's DV360, Amazon DSP and The Trade Desk.
ROQAD was founded in Berlin in 2014 by Carsten Frien, who had previously co-founded LiquidM, madvertise and Adjust. The company holds an ePrivacy Seal certification dated to 2015 and was the fourth vendor registered under the IAB Europe Transparency and Consent Framework. In 2024 it acquired Zeotap Data, adding an audience intelligence layer to its identity graph. ROQAD operates in 19 European countries plus the United States and Canada, with offices in Berlin, Germany and Palo Alto, California.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Jun 18, 2026 | Jun 26, 2026amended Nov 4, 2026 | $10,917,190of $14.8M target | 19 | $574K | EquityRule 506(b) | Form D/A ↗1 earlier filing |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed ROQAD
ROQAD sells identity resolution and audience data infrastructure to advertisers, publishers and ad platforms in Europe. Carsten Frien founded the Berlin company in 2014, after earlier co-founding LiquidM, madvertise and Adjust. ROQAD's identity graph now spans more than 7 billion cross-device IDs across 19 European countries, and the company expanded into audience data through its 2024 acquisition of Zeotap Data.
The problem it targets
ROQAD's case is that most identity infrastructure for digital advertising was built in the United States around third-party cookies. That leaves Europe dependent on systems that do not fit its privacy law. Carsten Frien, who had already co-founded three other adtech companies, started ROQAD in 2014 to build identity resolution that was deterministic and consent-driven from the start, ahead of GDPR. The company positions itself as independent of any single advertising platform, rather than tied to one DSP, publisher or holding company.
What the product does
ROQAD organizes its product as three linked layers. Signal Boost onboards a client's first-party data. ROQAD Graph resolves that data into deterministic identities across mobile ad IDs, hashed emails, cookies and connected-TV IDs. Zeotap Data, added through the 2024 acquisition, builds audience segments from telco-verified demographics and intent signals. Those segments are then pushed to demand-side platforms such as Meta, Google's DV360, Amazon DSP and The Trade Desk.
Progress so far
ROQAD has run for more than ten years. Its identity graph now covers more than 7 billion cross-device IDs and 500 million unique European IDs across 19 countries, plus the United States and Canada. It has held an ePrivacy Seal certification since 2015 and was assigned early vendor number four under the IAB Europe Transparency and Consent Framework. It is SOC 2 Type I certified and holds ISO 27001, 27017, 27018 and 27701 certifications. In 2024 it acquired Zeotap Data and now counts more than 30 adtech integrations across demand-side platforms, supply-side platforms and social networks.
How the market is moving
The IAB Europe Transparency and Consent Framework, which ROQAD joined as one of its first four vendors in 2015, has grown to more than 800 registered vendors today. ROQAD's case is that this growth shows European advertisers and publishers increasingly need deterministic, consent-based identity systems built for GDPR. It argues this is a better fit than the third-party cookies and US-built identity graphs most other ad-tech platforms rely on. The company also points to its position outside any single advertising platform as evidence of demand for identity infrastructure not tied to one DSP, publisher or holding company.
We wrote this summary from public statements by ROQAD and its investors. It is not investment advice.
ROQAD in the News
Leadership Team
Executive officers and directors listed on ROQAD's Form D filed Nov 4, 2026.