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Carsten Frien

Chief executive officer and founder of ROQAD.

ExecutiveDirector
Updated Nov 6, 2026·Latest SEC filing Nov 4, 2026·Suggest an edit

About Carsten Frien

Carsten Frien is chief executive officer and a director of ROQAD, a Berlin company that builds identity-resolution and audience-data infrastructure for European advertisers and publishers. He founded the company in Berlin in 2014 and has more than 20 years of experience in advertising technology.

Before founding ROQAD, he co-founded LiquidM, madvertise and Adjust. He has also served as a director of ROQ.AD UK LTD, the company's British subsidiary, since 2022.

Experience

This experience comes from official bios and from SEC filings. For roles taken from filings, the years are when the filings name Carsten Frien in the role, so the role may have started earlier or lasted longer.

Roq.ad Inc. Current
Chief Executive Officer and director
2022 – Present · Palo Alto, CA
ROQAD builds an identity graph and audience-data platform that helps European advertisers and publishers target and measure campaigns without third-party cookies.

Key Colleagues at Startups

The people Carsten Frien works with at each company, as listed on that company's latest Form D.

Roq.ad Inc. · Form D/A, Nov 4, 2026
CG
SM
Scott Moen
Director

Sources

  1. SECRoq.ad Inc. Form D/A, filed Nov 4, 2026
  2. officialROQAD - About
  3. governmentCompanies House - ROQ.AD UK LTD filing history