About Serval
Serval builds an AI-native platform for enterprise service management and IT service management. It automates employee requests such as password resets, access changes, and onboarding or offboarding. An agent called Catalyst turns plain-language requests into code-based workflows for staff in IT, security, HR, finance, and legal. A separate help desk agent then resolves employee requests using only the tools admins have approved.
Serval is based in San Francisco. Jacob Stauch is the company's chief executive officer, and Alexander McLeod is also a director. Customers include Ramp, SeatGeek, Perplexity, Together.ai, Mercor, Cribl, and Abridge, along with Fox Corporation, WPP, and Live Nation. The company is hiring more than 500 people over the next twelve months.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Nov 3, 2026 | $149,212,926of $150.0M target | 15 | $9.9M | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Serval
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 29, 2026 | Series C | $150 million | Sequoia (lead), Elad Gil, Evantic, First Round, General Catalyst, and Redpoint, plus new investors Conviction and Headline | Serval blog — We raised $150M to make everyone a builder ↗ SiliconAngle coverage ↗ |
Why Investors Backed Serval
Serval sells an AI-native platform that automates IT, HR, finance, and legal requests inside large companies. It raised $150 million in a Series C led by Sequoia at a $3 billion valuation. The round was the company's third in twelve months, following two earlier funding rounds. The funding will support hiring more than 500 people and expanding a new professional-services arm called ProServal.
The problem it targets
Serval's case is that building workflow automations the old way was slow. It describes a process of drag-and-drop builders, custom scripts, and teams of engineers and consultants working for weeks or months with subject-matter experts. By the time a workflow shipped, it often needed to be redone. Serval wants every employee, not just engineers, to build these automations directly.
What the product does
The platform centers on an agent called Catalyst, which turns plain-language employee requests into code-based workflows for admins to review and publish. A separate help desk agent resolves requests using only the workflows admins have approved. Background agents scan systems such as device management and identity tools to find problems and draft fixes before they become tickets. The platform also manages requests, incidents, problems, and change management in one system of record.
Progress so far
Annual recurring revenue doubled every quarter since the company's Series B round. Two of the Fortune 20 signed on in the past six months. One automotive manufacturer switched from ServiceNow to Serval in 45 days, covering IT service management, the configuration database, and asset management.
Who backs it
Sequoia led the $150 million Series C at a $3 billion valuation. Elad Gil, Evantic, First Round, General Catalyst, and Redpoint also took part, along with new investors Conviction and Headline. This was Serval's third funding round within twelve months.
How the market is moving
Serval's case is that despite talk of a broader move away from SaaS, systems such as Workday, Salesforce, and SAP remain embedded in large enterprises. These same companies are now replacing ServiceNow entirely with Serval, consolidating spend instead of adding another tool.
We wrote this summary from public statements by Serval and its investors. It is not investment advice.
Serval in the News
Leadership Team
Executive officers and directors listed on Serval's Form D filed Nov 3, 2026.
