About Soar
Soar.com, Inc. runs Soar, an AI studio. The studio builds one shared AI platform and launches separate companies from it. Each company aims at a distinct community. Soar.com, Inc. is the studio company that holds the shared platform. Soar also runs a free community around CliftonStrengths, a talent assessment built by Gallup. Visitors start by uploading their CliftonStrengths report, and a strengths grid is in preview. Coaches who use the assessment with clients can bring those clients' top five strengths together there. Soar is not affiliated with Gallup.
Paul Allen is chief executive officer. He previously founded Ancestry.com and served as its chief executive officer. Soar's mission is for a billion people to learn and live their strengths. The studio's companies include Citizen Portal, which makes public meetings, votes and government decisions searchable. Others are Freedom Portal, Family Portal, Faith Portal, Founder Portal, Education Portal and SophieLex for legal work. Workplace AI / Crokpot is in private beta. The company's address is in Jameson, Missouri. SHRM invested in Soar.com, announced June 8, 2022.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Oct 22, 2026 | $0of $98,700 target | 1 | $0 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Oct 20, 2026 | Oct 22, 2026 | $200,000of $250K target | 1 | $200K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Jul 13, 2026 | Oct 15, 2026 | $60,321of $135K target | 1 | $60,321 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Nov 28, 2025 | Oct 15, 2026 | $600,000of $600K target | 1 | $600K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Aug 14, 2024 | Oct 15, 2026 | $100,000of $109K target | 1 | $100K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Dec 23, 2022 | Oct 15, 2026 | $82,500of $105K target | 1 | $82,500 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Jan 1, 2022 | Oct 15, 2026 | $200of $270K target | 2 | $100 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Oct 6, 2023 | Oct 15, 2026 | $80,000of $140K target | 1 | $80,000 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Feb 22, 2024 | Oct 15, 2026 | $400,000of $588K target | 1 | $400K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Sep 23, 2026 | Oct 13, 2026 | $30,000of $54,000 target | 1 | $30,000 | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Feb 20, 2024 | Oct 13, 2026 | $100,000of $112K target | 1 | $100K | Equity, Options, Securities on exerciseRule 506(b) | Form D ↗ |
| Jun 6, 2023 | Aug 27, 2026 | $5,794,570fully sold | 82 | $70,665 | EquityRule 506(b) | Form D ↗ |
| Mar 15, 2018 | Aug 25, 2026 | $1,305,000of $3.5M target | 6 | $217K | OptionsRule 506(b) | Form D ↗ |
| Jan 15, 2018 | Aug 25, 2026 | $1,922of $1,992 target | 7 | $275 | EquityRule 506(b) | Form D ↗ |
| Jul 27, 2024 | Aug 25, 2026 | $250,000fully sold | 1 | $250K | EquityRule 506(b) | Form D ↗ |
| Feb 13, 2025 | Aug 24, 2026 | $1,056,072of $1.5M target | 19 | $55,583 | EquityRule 506(b) | Form D ↗ |
| Mar 11, 2026 | Aug 24, 2026 | $216,666of $325K target | 2 | $108K | EquityRule 506(b) | Form D ↗ |
| Aug 13, 2020 | Aug 24, 2026 | $97,500of $108K target | 4 | $24,375 | EquityRule 506(b) | Form D ↗ |
| Sep 7, 2018 | Aug 20, 2026 | $1,815,000of $2.0M target | 26 | $69,808 | EquityRule 506(b) | Form D ↗ |
| Feb 7, 2020 | Aug 20, 2026 | $97,030fully sold | 4 | $24,258 | EquityRule 506(b) | Form D ↗ |
| Total, 20 offerings | $12,286,781 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by Soar
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Jun 8, 2022 | Investment | Undisclosed | SHRM (through its innovation fund, SHRMLabs) (lead) | Emerging Ventures portfolio page ↗ TalentCulture: SHRM Invests in Soar.com ↗ Soar.com newsroom ↗ |
Why Investors Backed Soar
Soar.com, Inc. runs an AI studio that launches companies for distinct communities from one shared platform. Paul Allen, who founded Ancestry.com, leads it as chief executive officer. SHRM and the seed investor Emerging Ventures have backed it.
The problem it targets
Soar's case, drawn from the work of psychologist Donald Clifton, is that people improve fastest in areas where they already show talent, not where they are weakest. Its site argues that people should stop spending a lifetime repairing what is weak and name what is already strong. Soar also pitches a strengths operating system that can serve whole companies, not only individuals.
What the product does
Soar borrows a method from Paul Allen's father, a materials engineer. He classified raw materials and the processes and machines that add value to them. Soar applies the same shape to people. It starts with a CliftonStrengths report, adds skills, knowledge and practice, and aims at excellence. On the studio side, Soar's case is that improvements to the shared platform can lift every company in the portfolio.
Progress so far
Emerging Ventures' portfolio page says Paul Allen received funding in 2018 to launch Soar and built a team of coaching experts, software engineers, business leaders, digital marketers and AI strategists. The same page cites early traction with several large national associations and monthly recurring revenue above $50,000. According to TalentCulture, SHRM selected Soar.com to provide an AI video search experience for SHRM members. The studio's newest company, Freedom Portal, was raising a $1,000,000 seed round, with $150,000 committed.
Who backs it
Emerging Ventures lists Soar in its Fund 2 portfolio. It is a seed-stage investor in US and Canadian technology startups. The author of its write-up says he is investing mostly on Paul Allen's credibility and would have dismissed the pitch from a first-time founder. SHRM's innovation fund, SHRMLabs, also chose to invest in Soar.com, announced on June 8, 2022.
How the market is moving
Soar's site states that more than 90% of Fortune 500 companies have used CliftonStrengths, the assessment its community is built around.
We wrote this summary from public statements by Soar and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on Soar's Form D filed Oct 22, 2026.
