About Sugar23
Sugar23 is an entertainment studio. Its executives work in scripted and unscripted television, film and podcasts, and the company creates original content for global distribution platforms. It also works with brands that are moving from traditional advertising to co-producing film and television.
Michael Sugar, an Academy Award-winning manager and producer, founded Sugar23 in 2017 and is its chief executive officer. He has led projects such as Spotlight, The Knick, The OA, Maniac and 13 Reasons Why. The company advises, develops and produces entertainment for more than 20 global brands. It has offices in Los Angeles, Nashville and New York.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Nov 6, 2026 | $1,000,000of $4.0M target | 10 | $100K | EquityRule 506(b) | Form D ↗ |
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Why Investors Backed Sugar23
Sugar23 is a studio that makes film, television and podcasts, and builds projects with brands. Michael Sugar founded it in 2017. Recent work includes the film and television slate of Bose Studios and a NASCAR drama in development at Amazon. The company has offices in Los Angeles, Nashville and New York.
The problem it targets
Coverage of the Bose Studios launch, which Sugar23 posts on its site, describes traditional advertising as costlier and less effective. In that account, audiences scatter across services, skip ads and avoid ad-supported tiers. The same account says Bose has already seen rewards from its early content production.
What the product does
Sugar23 debuted a forum called The Way Upfronts. Producers and talent shared projects directly with more than 100 top brands there, and the sessions led to new TV and film partnerships. On the Bose Studios slate, financing varies by project. Some projects may be financed in-house by Bose. Others may involve distributors or outside brand partners.
Progress so far
In June 2026, Bose announced Bose Studios, a music-focused entertainment platform. Sugar23 supports its film and television slate. The first projects include a documentary series developed with filmmaker Steven Soderbergh. As of May 5, 2026, Amazon is developing Godspeed, a NASCAR family drama, with Underground co-creator Joe Pokaski, Scott Stuber's United Artists and Sugar23. In August 2025, the Ad Council formed Ad Council Entertainment with Sugar23. It is the nonprofit's first step into long form storytelling in its 80 years. Starbucks, Chick-fil-A and Procter & Gamble are among the brands announced earlier.
How the market is moving
More than 20 global brands, Bose among them, are working with Sugar23 to move from traditional advertising to co-producing film and television. Michael Sugar's view is that companies are shifting from competing for attention to creating the assets that generate it. Bose has not disclosed how much it will spend on Bose Studios.
We wrote this summary from public statements by Sugar23 and its investors. It is not investment advice.
Sugar23 in the News
Leadership Team
Executive officers and directors listed on Sugar23's Form D filed Nov 6, 2026.
