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Michael Sugar

Founder and CEO of Sugar23, an entertainment studio for film, TV and podcasts

ExecutiveDirector
Updated Nov 8, 2026·Latest SEC filing Nov 6, 2026·Suggest an edit

About Michael Sugar

Michael Sugar is the founder and chief executive officer of Sugar23. Sugar23 is an entertainment studio that makes television, film and podcasts. He founded it in 2017. It advises, develops and produces entertainment for more than 20 global brands. Those partners include Bose, Starbucks, Chick-fil-A and Procter & Gamble. The company has offices in Los Angeles, Nashville and New York.

Sugar is an Academy Award-winning producer and talent manager. Projects he has led include Spotlight, The Knick, The OA, Maniac and 13 Reasons Why. He has worked in the entertainment business for three decades. In a McKinsey interview, Sugar said Sugar23 pivoted about two years earlier. The aim was to help brands reach consumers through entertainment they make, not just ads placed against it.

Experience

This experience comes from official bios and from SEC filings. For roles taken from filings, the years are when the filings name Michael Sugar in the role, so the role may have started earlier or lasted longer.

Sugar23, Inc. Current
Founder and CEO
Director
2026 – Present · Nashville, TN
A studio founded by producer Michael Sugar that makes TV, film and podcasts and produces entertainment for more than 20 global brands.

Key Colleagues at Startups

The people Michael Sugar works with at each company, as listed on that company's latest Form D.

Sugar23, Inc. · Form D, Nov 6, 2026
MR
Matthew Rotondo
Executive officer
Jason Nazar
Jason Nazar
Director
GS
JV

Sources

  1. SECSugar23, Inc. Form D, filed Nov 6, 2026
  2. companySugar23 about page
  3. companySugar23 news: Bose Studios launch (June 24, 2026)
  4. companySugar23 news: McKinsey & Company interview with Michael Sugar (June 10, 2025)