About ShareWillow
ShareWillow builds software that helps trade and home service businesses set up performance pay and incentive plans for their technicians. The platform includes an incentive plan builder, nightly automated payout calculations, and performance dashboards. It also includes a technician mobile app, live leaderboards, and a plain-English assistant called Ask ShareWillow. It serves contractors across eight trades, including HVAC, plumbing, electrical, roofing, construction, garage door, pest control and restoration companies.
ShareWillow is based in New York City. Ryan Shank is its founder and chief executive officer. Hundreds of businesses use ShareWillow's platform. ShareWillow has 3,760 technicians earning performance pay through it, and it paid more than $2 million to technicians in a single month. ShareWillow has raised $8.5 million to build AI agents for trades technicians.
Funding Rounds (SEC Form D)
| First sale | Filed with SEC | Amount sold | Investors | Avg. check | Terms | Filing |
|---|---|---|---|---|---|---|
| Oct 13, 2026 | Oct 30, 2026amended Nov 3, 2026 | $4,700,855of $6.1M target | 17 | $276K | Equity, SAFE ConversionsRule 506(b) | Form D/A ↗1 earlier filing |
| Sep 22, 2023 | Oct 5, 2023 | $3,803,255fully sold | 13 | $292K | Equity, DebtRule 506(b) | Form D ↗ |
| Total, two offerings | $8,504,110 | |||||
First sale is the date the first investor in the offering committed to invest. Companies must file Form D within 15 days of that date, so filing dates run later.
Rounds announced by ShareWillow
What the company said publicly about its funding. Announced amounts can differ from Form D figures: an announcement can combine several closings, and some money is raised without a Form D.
| Announced | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 30, 2026 | Total funding disclosed by the company, not broken into named rounds | $8.5 million, according to the company | Not named on the company's site (lead), Not named on the company's site | About ShareWillow ↗ |
Why Investors Backed ShareWillow
ShareWillow sells software that helps trade and home service businesses set up performance pay for their technicians. The company, based in New York City, says hundreds of businesses now run its platform and pay out more than $2 million to technicians monthly. Founder and chief executive officer Ryan Shank says years spent designing pay plans by hand led him to build one platform instead. ShareWillow has also begun building AI agents meant to coach and pay technicians on every job.
The problem it targets
ShareWillow's view is that trade business owners often want to pay technicians for performance but get stuck on how to do it. Owners before it existed built spreadsheets by hand, reinvented pay formulas on their own, or hired consultants who did not understand the trades. The real obstacle for owners was never software or lead flow. It was getting technicians to think and act like owners who care about ticket size, callbacks, and margin.
What the product does
The platform lets owners build an incentive plan from past job data and see what each technician would have earned under it. Automated calculations sync nightly with job data so payouts are ready to review, and dashboards break results down by department, role, and technician. Technicians use a mobile app and office leaderboards to see what they earned and why, in English or Spanish. An assistant called Ask ShareWillow answers plain-English questions about payouts, numbers, and plans.
Progress so far
Hundreds of businesses now use ShareWillow's platform, and 3,760 technicians earn performance pay through it. ShareWillow has paid out more than $2 million to technicians in a single month. A customer identified as Clogbusters is quoted on the company's site saying it would recommend performance pay and partnering with ShareWillow.
We wrote this summary from public statements by ShareWillow and its investors. It is not investment advice.
Leadership Team
Executive officers and directors listed on ShareWillow's Form D filed Nov 3, 2026.
